Product

Olam Agri Launches Tasty, New Crown Spaghetti Variance

Crown Flour Mill (CFM) Limited, the wheat milling and pasta business of Olam Agri in Nigeria, has unveiled a new addition to its product range—Crown Thick Spaghetti—at a vibrant...

Three (3) ways to create value and ensure retention – Kenny Bakare, SSA on Grassroots Empowerment, Lagos State Government

Product and service obsession can be a trap that limits what your offerings eventually deliver at usage or...

VR 1820 Awarded Best Quality Brandy Brand in Nigeria

Vecchia Romagna (VR) 1820, a leading Italian brandy distributed in Nigeria by Fidossi Wines and Spirits, underlined its...

Five (5) Ways to Boost Your Small Business’ Productivity

How much you can get done with the least available resources can determine how smooth your trip to...

To help your business stay competitive, strengthen your assets!

A superior internal capacity provides a strong platform for market competitiveness. This is where business sustainability gains a...
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Three (3) ways to build products targeted consumers can’t ignore

Market segmentation helps a business locate opportunities that the untidy competition may be missing out on. This approach lowers the risk associated with new...

Six (6) steps to finding relevance in any market

However saturated and intensely competitive a market is, every business can find its place. As Philip Kotler and Gary Armstrong, two prominent 20th-century marketing...

Shoprite’s ‘Nigerexit’: Store woes predate lockdown – Nduka Orjinmo, analyst

Giant South African retailer, Shoprite, is planning to exit the Nigerian market. The retailer which employs around 2000 Nigerians, and operates in eight cities...

60% of people now discover favourite brands online – Google survey

A recent survey conducted by info and technology giant, Google, revealed that more than half of present consumers make brand choices based on information...

Business travelers get relief as High Court condemns collection of import duty on personal goods

The Nigerian Customs Service (NSC) will henceforth have to tender cogent and verifiable evidence that goods found in travelers baggage are meant for sale...

Off net virtual classroom provides alternative for schools

To mitigate the poor internet connectivity and cost across the country, leading virtual classroom agency, Wild Media Africa, is deploying a highly effective system...
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