How much you can get done with the least available resources can determine how smooth your trip to the top of the industry is. Besides that, the quality of...
Market segmentation helps a business locate opportunities that the untidy competition may be missing out on. This approach lowers the risk associated with new...
However saturated and intensely competitive a market is, every business can find its place. As Philip Kotler and Gary Armstrong, two prominent 20th-century marketing...
Giant South African retailer, Shoprite, is planning to exit the Nigerian market. The retailer which employs around 2000 Nigerians, and operates in eight cities...
A recent survey conducted by info and technology giant, Google, revealed that more than half of present consumers make brand choices based on information...
The Nigerian Customs Service (NSC) will henceforth have to tender cogent and verifiable evidence that goods found in travelers baggage are meant for sale...
To mitigate the poor internet connectivity and cost across the country, leading virtual classroom agency, Wild Media Africa, is deploying a highly effective system...