Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships
The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality. Varying tiers comprising Nano, micro, macro...
Three (3) ways to build products targeted consumers can’t ignore
Market segmentation helps a business locate opportunities that the untidy competition may be missing out on. This approach lowers the risk associated with new...
Six (6) steps to finding relevance in any market
However saturated and intensely competitive a market is, every business can find its place. As Philip Kotler and Gary Armstrong, two prominent 20th-century marketing...
Shoprite’s ‘Nigerexit’: Store woes predate lockdown – Nduka Orjinmo, analyst
Giant South African retailer, Shoprite, is planning to exit the Nigerian market. The retailer which employs around 2000 Nigerians, and operates in eight cities...
60% of people now discover favourite brands online – Google survey
A recent survey conducted by info and technology giant, Google, revealed that more than half of present consumers make brand choices based on information...
Business travelers get relief as High Court condemns collection of import duty on personal goods
The Nigerian Customs Service (NSC) will henceforth have to tender cogent and verifiable evidence that goods found in travelers baggage are meant for sale...
