Festive economy: three (3) ways to take advantage of frenzy
Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn and bored consumers back into the...
Product innovation or renovation? Your brand need, and three (3) ways to renovate
It is important to distinguish between brand innovation and brand renovation. Understanding the difference that exists between the two product management concepts can yield...
Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships
The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality. Varying tiers comprising Nano, micro, macro...
Three (3) ways to build products targeted consumers can’t ignore
Market segmentation helps a business locate opportunities that the untidy competition may be missing out on. This approach lowers the risk associated with new...
Six (6) steps to finding relevance in any market
However saturated and intensely competitive a market is, every business can find its place. As Philip Kotler and Gary Armstrong, two prominent 20th-century marketing...
Shoprite’s ‘Nigerexit’: Store woes predate lockdown – Nduka Orjinmo, analyst
Giant South African retailer, Shoprite, is planning to exit the Nigerian market. The retailer which employs around 2000 Nigerians, and operates in eight cities...
