Three (3) ways to move from Identity Crisis to accurate positioning
Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the ever-changing noise of the market, and...
2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On
If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit about the fundamental nature of the...
Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth
If you have seen recent news publications about the economy, you should understand why it is important to review your business growth strategy. Tax....
Circle of Competence: Three (3) Ways to Find Success, Minimise Losses
Knowing what you don’t know is a powerful intelligence. As they say, ignorance fosters limitation. Ignorance creates confusion. Ignorance can create losses. Ignorance undermines...
US-Iran Conflict: Three (3) Ways Your Business Can Survive Current Global Economic Realities
The ongoing US-Iran conflict isn’t just affecting the Middle East; its disruptive effects can be felt across boardrooms, dining tables, farm gates, transport hubs,...
Thinking of improving business cash flow situation? Three (3) pricing strategies for your consideration
Cash flow is the lifeline of business. It can be compared to the fuel that keeps an automobile engine running, the blood circulation that...
