Strategy

HBR: Four (4) Approach to Diversifying Your Business – Graham Kenny

Summary: Although conventional wisdom suggests that companies should look for growth opportunities close to their core businesses and capabilities, the author…moreOne of the most obvious ways to grow a...

HBR: How to Become a Super Communicator at Work

by Charles Duhigg Summary.    We’re not born knowing how to communicate effectively. Rather, great communication is a skill that nearly anyone...

Opportunities: Orangle Corner Nigeria dangles 40,000 Euros funding before young entrepreneurs

Applications are now open for the 10th cohort of the Orange Corners Nigeria Incubation Programme. The Orange Corners...

Demography key factor in Nigeria’s real estate sector’s evolution – Bartholomew Egbochie

Despite the challenges in the operating environment, experts are projecting growth in the real estate sector. Mr Bartholomew...

4 strategies from Bezos that would change your business

Success sometimes can grow to become a craft that leaves behind trails for others to follow. Jeff Bezos...
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Winning through conversation: How brands can leverage this tough period

Consumers are presently hurting, and businesses are being placed on a precipice. However, this tough time presents an opportunity for sensitive brands to outbid...

Three (3) ways to build and leverage product names to expand a business sales funnel

Building a business is a lot of work. Heck, sure you can identify with that. But the whole sweat and stress of a marketing...

Julius Berger Plc’s diversification into oil & gas and agro-processing: Two (2) critical lessons for small businesses

Business is a continuous quest for survival. Tripping up is no option. The new diversification direction of Nigeria’s top construction firm, Julius Berger Plc,...

Three (3) ways businesses can make the best of the media

Businesses need to get words out about products. They need to engage with critical stakeholders comprising segments within and outside the organisations. As well...

Whoever understands the Customer better, wins!

The reality in product development has not changed a bit: output is almost always equal to input. Product or service success depends on the...

Your business is as valuable as the experience customers derive at contact

Experience stimulates action. Consumers don’t take useful actions until they have been made to touch, smell, or feel some stimuli that resonate with their...
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