Strategy

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging and smart graphic designs are being consciously screened for credibility. It...

Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

The Science of Getting Rich – Wallace

To become rich, you have to make a conscious effort and follow certain natural laws. These are the...

The Financial Truths No One Tells You in Your First 2 Years of Entrepreneurship

By Hope Horner When I first started my business, I approached budgeting with the optimism of someone who hadn't...
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Organized response to COVID-19: McKinsey teaches organizations how to build a network of teams

Giant consulting firm, McKinsey, says the COVID-19 outbreak possesses some characteristics of a 'landscape scale' crisis. It describes that as an unexpected chain of...

What you do obsessively between ages 13 and 18 is the thing you have the chance of being world class at – Bill Gates,...

Bill Gates, the founder of the world largest software company, Microsoft Inc, says every 'struggler', 'striver', and 'average Joe' is probably presently engaged in...

Nigeria needs facts, reason and solidarity to overcome the Coronavirus – Pro. ‘Labode Popoola, VC UNIOSUN, enlightens public

The management of Osun State University today, 19th of March, held a sensitization campaign on the prevention against the spread of Coronavirus disease with...

COVID-19: Seven (7) actions prescribed by PWC to whittle down the effects on your business

No doubt the Coronavirus is crippling business activities. It is becoming worrying. Business value chain is being disrupted somehow as government and industry leaders...

Business and career advancement: How to maintain your leading edge

Business or career is a social and commercial exchange. The social aspect deals with the ability to work with, and through, people. The commercial side is...

How to build business and personal value with positive market implications

Value determines the relevance and attractiveness of brands. This insight is true for both personal and business brands. A brand is the sum of...
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