Three (3) ways to gain market advantage in this present economy
Current consumers think deeply before making purchase decisions. They make purchase choices based on the balance between value they expect to derive and the...
Seven (7) ways you can become indispensable to your client – Maria Thimothy, Snr Consultant at OneIMS
Clients comprise buyers of products and services. They are instrumental to sustaining businesses that demand one-to-one interaction, largely a dominant feature of Business-to-Business (B2B)...
Four (4) ways to build a business brand that target audience can’t ignore
Consumers make choices based on feelings. These feelings aren't hollow. They arise from deeply felt emotion, based on how the services and products they...
Leading as Chief Executive: Seven (7) mistakes you should avoid – Geoffrey James, founder, sales source
The Chief Executive Officer's role is quite similar to the role of a soccer coach. It means success starts and ends at their doorstep....
Increased business-to-business spending will be a sign of post-lockdown recovery- Jim Swift, founder, Cortera
Improved transactions between businesses are often an indication of economic rebound, according to Jim Swift, the founder of Cortera, a firm that specializes...
Restaurants: 3 Strategies for making the best of ‘Coronomics’
The COVID-19 outbreak presents unique challenges for restaurant owners. The sector will need readjust its strategies to drive sales as consumers hit the post...
