Strategy

Solving Business Problems? Six (6) Steps for Using Issue Tree

If you own a business, I assume you are not unfamiliar with solving problems. Troubleshooting supply chain issues. Catering to customers who seem to want nothing to do with...

Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...
spot_img

Ideas need to be constantly renewed to maintain appeal – Max Mckeown, author, The Strategy Book

Product and service ideas go through a cycle that eventually lead to a decline. To make them consistently appealing to the buying public they...

The lockdown economy: Think relationship instead of sales – Mark Cuban, US billionaire

As the ongoing lockdown continues to hammer global economy, consumer confidence is also taking a hit. Sales in non-essential segments are expected to dip. For organizations in...

Ajua set to help businesses raise customer experience in trying time

Leading integrated customer experience company, Ajua, previously known as SurveyMonkey, will hold a webinar starting from 4pm this evening. The webinar is themed "Leading...

Why your success is tied to the management of these two (2) finite resources

Everyone is given a certain amount of capital, you can call it resources, to start with. How these resources are deployed will ultimately determine...

Six (6) strategies FG, small and big businesses can deploy to survive post-lockdown -Ipogha, Eco-Hoovers

In Enterprise Risk Management, there is what we call 'Natural Disasters". These are unforseen calamities that befall a business and give it setback....

Self-development: How to use your personal content to raise your relevance and value

On a personal note, what you consume is your content. The consumption line feeds your character, boosts your knowledge and stores up viable experience...
spot_img