Strategy

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

Are you familiar with the phrase ‘Unicorn to Zombies’? It is the common term used for describing startups that experience a rapid shift from high valuation to closure. Based...

Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced...

Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike against an ISIS stronghold in Northern Nigeria on Christmas...

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....
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Agriculture, key to Africa’s quest for continued growth and sustainability

Africa cannot achieve self-sufficiency in agriculture without engaging and building the capacity of its smallholder farmers. This was the submission of Venkataramani Srivathsan,...

Eight (8) ways to accelerate your personal growth

Consistent personal development is non-negotiable. It is the way we heat the ‘carbon’ lying within us in a bid to evolve into ‘precious diamond’...

Four (4) wild species that hold apt lessons for actualizing entrepreneurial dreams

Steve Jobs, the co-founder of Apple Inc., once remarked that entrepreneurship is ‘hard’, and except one has a passion for it every product dream...

The rule of 1%: Three (3) ways to drive progress in business and career

Striving to attain perfection at once could drain all your energy and get you discouraged where the desired results aren’t achieved fast enough. What...

Four (4) ways to boost your earning power

Workplace realities are changing and skills that once fetch fortune presently have tech alternatives. It is not surprising. Like the occurrences that invalidated the...

Focus on building a strong business reputation before expanding: Three (3) ways to get it done!

It is often a tussle for small businesses to get a foothold in a crowded market. This explains how a staggering 65% of start-ups...
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