Strategy

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses yet. The year-on-year inflation rate was 18.02% in September 2025, a...

Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...

Three (3) ways to position for AI recommendations

Artificial intelligence is evolving fast as a tool for planning, reasoning and making decisions. I read about someone...

Product innovation or renovation? Your brand need, and three (3) ways to renovate

It is important to distinguish between brand innovation and brand renovation. Understanding the difference that exists between the...

Women Empowerment: Olam Agri celebrates 1,004 graduates of its baking academy

Olam Agri has been commended for its sustained investment in women’s economic empowerment as its Crown Flour Angels...
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Seven (7) ways to take advantage of financial opportunities to become rich – You should like this!

Dreaming of becoming rich can become a trap. This is because becoming rich involves making tactical decisions about money and adopting suitable lifestyle management...

Four (4) ways of tackling business problems

Businesses encounter occasional hiccoughs. It is not bad though. It is often a stress test or a test of the depth of the intellectual...

Sales conversion: Three (3) ways to ‘show-tell’ to lead prospects to making a quick buying decision

Buyers have been sobered into making rational purchases. The two key developments that have sobered consumers globally are a shrinking wallet and a squeeze...

Four (4) ways to boost your professional earning power

Workplace realities are changing and skills that once fetch fortune presently have tech alternatives. It is not surprising. Like the forces that invalidated the...

The Multiplier Effect: Three (3) key factors to look out for when opening a new business

  Except a business links up to the overseas market to draw revenues it has to compete fiercely for the total money in circulation within...

Winning through conversation: How brands can leverage this tough period

Consumers are presently hurting, and businesses are being placed on a precipice. However, this tough time presents an opportunity for sensitive brands to outbid...
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