Strategy

Nigerian consumers deserve the best – CEO, FWS

The Nigeria wine and spirits market continues to receive rave reviews despite multiple challenges. The solid performance of notable players in the segment in recent years despite declining consumer...

Sterling Bank, Cascador open funding opportunity for entrepreneurs

Cascador, Nigeria’s premier accelerator for mid-stage entrepreneurs, has announced a landmark partnership with Sterling Bank to launch a...

Olam Agri Launches Tasty, New Crown Spaghetti Variance

Crown Flour Mill (CFM) Limited, the wheat milling and pasta business of Olam Agri in Nigeria, has unveiled...

Three (3) ways to create value and ensure retention – Kenny Bakare, SSA on Grassroots Empowerment, Lagos State Government

Product and service obsession can be a trap that limits what your offerings eventually deliver at usage or...

VR 1820 Awarded Best Quality Brandy Brand in Nigeria

Vecchia Romagna (VR) 1820, a leading Italian brandy distributed in Nigeria by Fidossi Wines and Spirits, underlined its...
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These 5 strategies adopted by Bezos could change your business

Success sometimes can grow to become a craft that leaves behind trails for others to follow. Jeff Bezos didn’t arrive at success through a...

Three (3) steps to sustaining your business in a fast-changing economy

Renewal and innovation are key drivers of competitiveness in the fast-changing 21st century economy. Given rapid changes in consumer tastes, technology, and the competitive...

Eight [8] vital points to include on your pitch deck to woo investors – Bernando Arnuad, EU-startups

Probably the most important document you will produce in your company lifetime is the ‘pitch deck’. It is your presentation of what your company...

Strategic mindset: thinking forward key for progress – David Robson, author, Intelligence Trap

Present market reality reveals there is no permanent market advantage anymore. Any business can be displaced the moment it stops to refine and adapt...

60% of people now discover favourite brands online – Google survey

A recent survey conducted by info and technology giant, Google, revealed that more than half of present consumers make brand choices based on information...

Five [5] key motivations presently driving consumers decision

Consumers are always shifting preference. The onus is on businesses to keep readjusting strategies to keep in touch with evolving market behaviours which capture...
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