Strategy

Flutterwave advocates stronger intra Africa trade

Africa cannot afford to remain fragmented in the face of global trade uncertainties, declared Flutterwave Founder and CEO Olugbenga Agboola at the Semafor World Economic Summit. Semafor organised its annual...

Four (4) ways to maintain market relevance through brand good news

Modern consumers are fickle. They thrive on excitement and binge on the latest market trends or propositions. Considering...

Managing Change: Put People ahead of Process – Adedapo Onafadeji, Managing Director, Kaizen Polymers

Learning how to align internal processes with change prospect is key to success.

5 ways notable billionaires built wealth

Wealth can leave trails. New Trader platform provides insights into the best to your billion dollar dreams. Are...

Nigerian consumers deserve the best – CEO, FWS

The Nigeria wine and spirits market continues to receive rave reviews despite multiple challenges. The solid performance of...
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Whoever understands the Customer better, wins!

The reality in product development has not changed a bit: output is almost always equal to input. Product or service success depends on the...

Your business is as valuable as the experience customers derive at contact

Experience stimulates action. Consumers don’t take useful actions until they have been made to touch, smell, or feel some stimuli that resonate with their...

These 5 strategies adopted by Bezos could change your business

Success sometimes can grow to become a craft that leaves behind trails for others to follow. Jeff Bezos didn’t arrive at success through a...

Three (3) steps to sustaining your business in a fast-changing economy

Renewal and innovation are key drivers of competitiveness in the fast-changing 21st century economy. Given rapid changes in consumer tastes, technology, and the competitive...

Eight [8] vital points to include on your pitch deck to woo investors – Bernando Arnuad, EU-startups

Probably the most important document you will produce in your company lifetime is the ‘pitch deck’. It is your presentation of what your company...

Strategic mindset: thinking forward key for progress – David Robson, author, Intelligence Trap

Present market reality reveals there is no permanent market advantage anymore. Any business can be displaced the moment it stops to refine and adapt...
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