Starting a business is exciting, but the journey to profitability starts with choosing the right niche. Many entrepreneurs dive into business ideas they’re passionate about, only to realize later...
Renewal and innovation are key drivers of competitiveness in the fast-changing 21st century economy. Given rapid changes in consumer tastes, technology, and the competitive...
Present market reality reveals there is no permanent market advantage anymore. Any business can be displaced the moment it stops to refine and adapt...
A recent survey conducted by info and technology giant, Google, revealed that more than half of present consumers make brand choices based on information...
Consumers are always shifting preference. The onus is on businesses to keep readjusting strategies to keep in touch with evolving market behaviours which capture...