Strategy

Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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How to Prepare Your Small Business for the Next Wave of AI Innovation – Nicolas Leighton

The buzz around artificial intelligence is undeniable. It's revolutionizing industries, automating tasks and promising unprecedented growth. As an entrepreneur, you've likely explored ways that you can...

Four (4) ways to maintain market relevance through brand good news

Modern consumers are fickle. They thrive on excitement and binge on the latest market trends or propositions. Considering the nature of modern consumers, if...

Managing Change: Put People ahead of Process – Adedapo Onafadeji, Managing Director, Kaizen Polymers

Learning how to align internal processes with change prospect is key to success.

Agriculture, key to Africa’s quest for continued growth and sustainability

Africa cannot achieve self-sufficiency in agriculture without engaging and building the capacity of its smallholder farmers. This was the submission of Venkataramani Srivathsan,...

Eight (8) ways to accelerate your personal growth

Consistent personal development is non-negotiable. It is the way we heat the ‘carbon’ lying within us in a bid to evolve into ‘precious diamond’...

Four (4) wild species that hold apt lessons for actualizing entrepreneurial dreams

Steve Jobs, the co-founder of Apple Inc., once remarked that entrepreneurship is ‘hard’, and except one has a passion for it every product dream...
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