Strategy

Leveraging culture, subculture insights for business: Four (4) ways to tap niches

Human behaviours are largely learned. Our values, perceptions, wants, and behaviours are shaped by what we have been exposed to within family and institutions that engaged us right from...

US-Iran war: why you should take an investor’s view

Wars are brutal. The human costs have no justification. Supply chain disruptions aren’t hearty. They hit households hard....

Thinking of improving business cash flow situation? Three (3) pricing strategies for your consideration

Cash flow is the lifeline of business. It can be compared to the fuel that keeps an automobile...

Six (6) Ways to Raise the Levels of Your Customer Attachment

Considering the scale of insights available to businesses, there are very few bad brands anymore. The competition these...

Building business Momentum: Three (3) ways to keep you going strong

When is the best time to prospect for new sales? A sales expert will tell you it is...
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Four (4) ways to boost your earning power

Workplace realities are changing and skills that once fetch fortune presently have tech alternatives. It is not surprising. Like the occurrences that invalidated the...

Focus on building a strong business reputation before expanding: Three (3) ways to get it done!

It is often a tussle for small businesses to get a foothold in a crowded market. This explains how a staggering 65% of start-ups...

Isn’t this the time for your small business to go global?

You must have heard this often: live local, shop global! The statements are shaping consumer habits in every part of the world. Whether it...

Seven (7) ways to take advantage of financial opportunities to become rich – You should like this!

Dreaming of becoming rich can become a trap. This is because becoming rich involves making tactical decisions about money and adopting suitable lifestyle management...

Four (4) ways of tackling business problems

Businesses encounter occasional hiccoughs. It is not bad though. It is often a stress test or a test of the depth of the intellectual...

Sales conversion: Three (3) ways to ‘show-tell’ to lead prospects to making a quick buying decision

Buyers have been sobered into making rational purchases. The two key developments that have sobered consumers globally are a shrinking wallet and a squeeze...
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