Strategy

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

Are you familiar with the phrase ‘Unicorn to Zombies’? It is the common term used for describing startups that experience a rapid shift from high valuation to closure. Based...

Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced...

Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike against an ISIS stronghold in Northern Nigeria on Christmas...

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....
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Isn’t this the time for your small business to go global?

You must have heard this often: live local, shop global! The statements are shaping consumer habits in every part of the world. Whether it...

Seven (7) ways to take advantage of financial opportunities to become rich – You should like this!

Dreaming of becoming rich can become a trap. This is because becoming rich involves making tactical decisions about money and adopting suitable lifestyle management...

Four (4) ways of tackling business problems

Businesses encounter occasional hiccoughs. It is not bad though. It is often a stress test or a test of the depth of the intellectual...

Sales conversion: Three (3) ways to ‘show-tell’ to lead prospects to making a quick buying decision

Buyers have been sobered into making rational purchases. The two key developments that have sobered consumers globally are a shrinking wallet and a squeeze...

Four (4) ways to boost your professional earning power

Workplace realities are changing and skills that once fetch fortune presently have tech alternatives. It is not surprising. Like the forces that invalidated the...

The Multiplier Effect: Three (3) key factors to look out for when opening a new business

  Except a business links up to the overseas market to draw revenues it has to compete fiercely for the total money in circulation within...
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