Strategy

Six (6) Ways to Raise the Levels of Your Customer Attachment

Considering the scale of insights available to businesses, there are very few bad brands anymore. The competition these days is often between good and very good brands. Sitting up...

Building business Momentum: Three (3) ways to keep you going strong

When is the best time to prospect for new sales? A sales expert will tell you it is...

The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum....

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

Are you familiar with the phrase ‘Unicorn to Zombies’? It is the common term used for describing startups...
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Focus on building a strong business reputation before expanding: Three (3) ways to get it done!

It is often a tussle for small businesses to get a foothold in a crowded market. This explains how a staggering 65% of start-ups...

Isn’t this the time for your small business to go global?

You must have heard this often: live local, shop global! The statements are shaping consumer habits in every part of the world. Whether it...

Seven (7) ways to take advantage of financial opportunities to become rich – You should like this!

Dreaming of becoming rich can become a trap. This is because becoming rich involves making tactical decisions about money and adopting suitable lifestyle management...

Four (4) ways of tackling business problems

Businesses encounter occasional hiccoughs. It is not bad though. It is often a stress test or a test of the depth of the intellectual...

Sales conversion: Three (3) ways to ‘show-tell’ to lead prospects to making a quick buying decision

Buyers have been sobered into making rational purchases. The two key developments that have sobered consumers globally are a shrinking wallet and a squeeze...

Four (4) ways to boost your professional earning power

Workplace realities are changing and skills that once fetch fortune presently have tech alternatives. It is not surprising. Like the forces that invalidated the...
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