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US-Iran Conflict: Three (3) Ways Your Business Can Survive Current Global Economic Realities

The ongoing US-Iran conflict isn’t just affecting the Middle East; its disruptive effects can be felt across boardrooms, dining tables, farm gates, transport hubs, retail shelves, and production lines....

Leveraging culture, subculture insights for business: Four (4) ways to tap niches

Human behaviours are largely learned. Our values, perceptions, wants, and behaviours are shaped by what we have been...

US-Iran war: why you should take an investor’s view

Wars are brutal. The human costs have no justification. Supply chain disruptions aren’t hearty. They hit households hard....

Thinking of improving business cash flow situation? Three (3) pricing strategies for your consideration

Cash flow is the lifeline of business. It can be compared to the fuel that keeps an automobile...

Six (6) Ways to Raise the Levels of Your Customer Attachment

Considering the scale of insights available to businesses, there are very few bad brands anymore. The competition these...
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Crown flour mill draws Nigeria closer to wheat production self-sufficiency

Crown Flour Mill (CFM) Limited, the wheat milling subsidiary of Olam Agri, a global agribusiness in food, feed, fiber, has unveiled an impressive first-year...

Five (5) fundamental ways to build a successful brand

It is possible to build a product that holds its market spellbound. This forms every entrepreneur. And of course, consumers love such connections. It...

‘Mindstorming’: How to blaze your way to unusual market insights and solutions

It is ingrained among businesses to distil fresh market solutions from a convergence of ideas shared by a team. However, most people starting in...

Nigeria dairy sector: how a business is driving efficiency in the local value chain

The global dairy sector plays a key role in the global food system. Apart from playing a key role in the global food system,...

4 ways to strengthen a business brand ‘moral bank’ in the current market

Tips for entrepreneurial success Recurring customer purchase is key to sustaining a business. Meanwhile, no business can successfully convert first-time buyers to customers without going...

TERAWORK Launches Mobile App to help businesses hire top talents

 TERAWORK, a company creating economic opportunities through sustainable talent supply, has launched its iOS and Android mobile app to help employers and entrepreneurs hire, manage and communicate with vetted...
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