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Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced by office frenzy, calls and strategy sessions. Some may say this sounds...

Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike against an ISIS stronghold in Northern Nigeria on Christmas...

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....

Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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How to attract Venture Capital funds to scale your startup

Innovative entrepreneurs drive the global economy. Without the quality injection of venture capital (VC), there is very little the entrepreneurs can achieve. The conception...

How To Make Data-Driven Decisions During A Period Of Panic – Forbes

This is a scary time for businesses of all types, and firms are looking for ways to forge ahead amid unprecedented levels of uncertainty....

UNIOSUN set to graduate 1,946 students virtually

The Osun state university will on Monday 21st September graduate one thousand nine hundred and forty-six (1946) graduands, which is made up of one...

Five [5] key motivations presently driving consumers decision

Consumers are always shifting preference. The onus is on businesses to keep readjusting strategies to keep in touch with evolving market behaviours which capture...

Nigeria needs Pro-business policies and structural reforms to overcome post lockdown slump – LBS

The Lagos Business School said Nigeria will need the twin approach of business-focused policies and structural reforms to stimulate its foundering economy. That was...

Lockdown economic impact: Airline industry one of the hardest hit

Total capacity for international and domestic flights has fallen by more than 70%, reported Bloomberg. It does mean that capacity stands currently at quarter...
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