Workshop

Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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Osun varsity takes lead in deepening public awareness of COVID-19

Due to the recent misconception and misunderstanding of a trending global issue titled “COVID -19”, the management of Osun State University recently kick-started...

Meet the UNIOSUN lecturer who won USAID $25,000 research grant

One of the lecturers of the department of Zoology of Osun State University, Dr. Olabanji Ahmed Surakat has recently been awarded the ARNTD/UKAID/USAID grant...

Learn the Amazon tricks, join its virtual summit this month

With more competition than ever and the increased prominence of paid ads, learn the exact strategies Amazon experts are using in 2020...

Year 2020: 5 top business events and conferences for January

Business events connect people with knowledge and opportunities. They provide the platform for networking, catching up on latest gist and developments within your industry,...

LCCI warns Poor infrastructure, excess regulatory will lead to high cost of doing business in 2020

The LCCI emphasised that discourse such as land-border closure, power, AfCTA, CBN intervention efforts, import tariffs, increase in VAT, and minimum wage will shape the realities of 2020 for businesses.

Major economies moving away from commodity export, Nigeria need do the same fast – Dr. Ayo Teriba, CEO, Economic Associates

The Chief Executive Officer at Economic Associates (EA), Dr. Ayo Teriba, has faulted the federal government long term reliance on commodity export to...
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