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World Quality Alliance preaches total quality Management as strategic tool for gaining market share

Strategy Toyin Afilaka Toyin Afilaka -
Organiser of the African Quality Conference, the World Quality Alliance, has advised Nigerian businesses to adopt total quality management (TQM) as a strategic lever...

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Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Latest 0
Consumers seem to be wary of being assaulted by...

Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

Latest 0
The urge to drive a brand or product through...

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

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Bartholomew Egbochie is the CEO of ATCO Homes, a...

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