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Three (3) ways to build and leverage product names to expand a business sales funnel
Building a business is a lot of work. Heck, sure you can identify with that. But the whole sweat and stress of a marketing...
Nigeria at 60: OSUN varsity seeks solution to leadership challenge
-Senate spokesperson Admits Process of leadership in Nigeria is challenging, as Former NUC Boss, Okebukola calls for the reward of Popoola and Oloyede
Leadership is...
Six (6) steps to finding relevance in any market
However saturated and intensely competitive a market is, every business can find its place. As Philip Kotler and Gary Armstrong, two prominent 20th-century marketing...
Julius Berger Plc’s diversification into oil & gas and agro-processing: Two (2) critical lessons for small businesses
Business is a continuous quest for survival. Tripping up is no option. The new diversification direction of Nigeria’s top construction firm, Julius Berger Plc,...
Three (3) ways businesses can make the best of the media
Businesses need to get words out about products. They need to engage with critical stakeholders comprising segments within and outside the organisations. As well...
Whoever understands the Customer better, wins!
The reality in product development has not changed a bit: output is almost always equal to input. Product or service success depends on the...