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MAD: The 3 best approaches to deploy when prospecting for customers
Your prospect has to be MAD to buy from you. That is true in almost all the cases. You may ask why?
Market is a...
Strategies for removing the greatest block to sales growth
“Competition is intense”.
“The economy is bad”. “Sales outlook isn’t encouraging”. “My clients don’t even
care anymore”. You hear all kinds of things but you can...
3 ways to sustain your ‘hustle’ through micro-marketing
Micro-marketing involves selecting a market with a unique need to serve. The fragmentation of society and media has made this approach all too important....
Lagos hosts Global Enterprise Week
Lagos state will play host to entrepreneurs from diverse backgrounds in the second week of November. Tagged 'Global Enterprise Week', the event is being...
Podcast: Another 21st Century marketing Tool?
One night 15 years ago journalist Ben Hammersley was on a deadline at the Guardian newspaper, writing a column on internet radio...
The 4th industrial revolution: How to avoid being made redundant
Everyone and every business’ success is a function of the level of fit between the subject strategic intelligence and the demand of the time...