Entrepreneurs

Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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Buffett harps on patience as a strong factor for success in entrepreneurial pursuits

INC, Marcel Schwantes - Over the years, I have gathered a collection of classic Warren Buffett tips that relate well to both investment decisions...

World Food Day: Is Agribusiness the next locus of opportunities for entrepreneurs?

Governments around the globe have prioritized food security as global food chain reels from the impact of months of COVID-19 enforced trade and movement...

A 10% increase in brand conversations yields 3% sales – Twitter

Recent study by social networking platform, Twitter, revealed that as brands rev up online conversations about issues that truly matter to their followers the...

Implementation of the ACFTA in 2021 to boost Nigeria service sector – Stears Business

By January 2021, the reality for 55 African countries will take a new turn. State leaders will knock down restrictions on movement across the...

Global crisis unleashes new companies, new markets and industries – Heidi Zak, Co-CEO, ThirdLove

As crisis roils the world economy due to prolonged lockdown, successful entrepreneurs say the period presents a blend of problems that entrepreneurs can build...

Starting a business without fund: Take a job, start with 20% – Daymond John, CEO of FUBU

If you don’t have the capital to back your business, you can start by taking a pay job to fund the business and pay...
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