Entrepreneurs

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at approximately 242 million, ranking it among the top 10 in the...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...

Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

If you have seen recent news publications about the economy, you should understand why it is important to...
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Buffett harps on patience as a strong factor for success in entrepreneurial pursuits

INC, Marcel Schwantes - Over the years, I have gathered a collection of classic Warren Buffett tips that relate well to both investment decisions...

World Food Day: Is Agribusiness the next locus of opportunities for entrepreneurs?

Governments around the globe have prioritized food security as global food chain reels from the impact of months of COVID-19 enforced trade and movement...

A 10% increase in brand conversations yields 3% sales – Twitter

Recent study by social networking platform, Twitter, revealed that as brands rev up online conversations about issues that truly matter to their followers the...

Implementation of the ACFTA in 2021 to boost Nigeria service sector – Stears Business

By January 2021, the reality for 55 African countries will take a new turn. State leaders will knock down restrictions on movement across the...

Global crisis unleashes new companies, new markets and industries – Heidi Zak, Co-CEO, ThirdLove

As crisis roils the world economy due to prolonged lockdown, successful entrepreneurs say the period presents a blend of problems that entrepreneurs can build...

Starting a business without fund: Take a job, start with 20% – Daymond John, CEO of FUBU

If you don’t have the capital to back your business, you can start by taking a pay job to fund the business and pay...
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