Entrepreneurs

Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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How to take your business to the top in a fiercely competitive market – Ekene Ughebor, CEO, Zee Innovative Development Limited

As an entrepreneur you have your work cut out already. You are in a fierce contest for every kobo in circulation. Except you have...

“We built TERAWORK to help African SMEs survive the tough environment” – Titi Taiwo, COO, TERAWORK

TERAWORK is an enabler for SMEs in terms of raising business productivity level while keeping cost at a rate that would help the users...

The year 2021: Sage’s twelve (12) tips to help small businesses survive an uncertain economy

The year 2020 was a turning point for the global economy. Two key habits were transformed by the pandemic. The way people work and...

Beat the 65% trap: How making wise outsourcing choices drives business success

Running a business is an unending marathon. It often requires adopting tested, adaptable strategies to survive the strange spells that kill 65 per cent...

8 Great Entrepreneurial Success Stories

Steve Tobak Author of Real Leaders Don't Follow It never ceases to amaze me how much time people waste searching endlessly for magic shortcuts to entrepreneurial...
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