Entrepreneurs

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn and bored consumers back into the stores; get them to draw...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....

Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...

Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses...
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How to take your business to the top in a fiercely competitive market – Ekene Ughebor, CEO, Zee Innovative Development Limited

As an entrepreneur you have your work cut out already. You are in a fierce contest for every kobo in circulation. Except you have...

“We built TERAWORK to help African SMEs survive the tough environment” – Titi Taiwo, COO, TERAWORK

TERAWORK is an enabler for SMEs in terms of raising business productivity level while keeping cost at a rate that would help the users...

The year 2021: Sage’s twelve (12) tips to help small businesses survive an uncertain economy

The year 2020 was a turning point for the global economy. Two key habits were transformed by the pandemic. The way people work and...

Beat the 65% trap: How making wise outsourcing choices drives business success

Running a business is an unending marathon. It often requires adopting tested, adaptable strategies to survive the strange spells that kill 65 per cent...

8 Great Entrepreneurial Success Stories

Steve Tobak Author of Real Leaders Don't Follow It never ceases to amaze me how much time people waste searching endlessly for magic shortcuts to entrepreneurial...
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