Entrepreneurs

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

Are you familiar with the phrase ‘Unicorn to Zombies’? It is the common term used for describing startups that experience a rapid shift from high valuation to closure. Based...

Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced...

Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike against an ISIS stronghold in Northern Nigeria on Christmas...

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....
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How to take your business to the top in a fiercely competitive market – Ekene Ughebor, CEO, Zee Innovative Development Limited

As an entrepreneur you have your work cut out already. You are in a fierce contest for every kobo in circulation. Except you have...

“We built TERAWORK to help African SMEs survive the tough environment” – Titi Taiwo, COO, TERAWORK

TERAWORK is an enabler for SMEs in terms of raising business productivity level while keeping cost at a rate that would help the users...

The year 2021: Sage’s twelve (12) tips to help small businesses survive an uncertain economy

The year 2020 was a turning point for the global economy. Two key habits were transformed by the pandemic. The way people work and...

Beat the 65% trap: How making wise outsourcing choices drives business success

Running a business is an unending marathon. It often requires adopting tested, adaptable strategies to survive the strange spells that kill 65 per cent...

8 Great Entrepreneurial Success Stories

Steve Tobak Author of Real Leaders Don't Follow It never ceases to amaze me how much time people waste searching endlessly for magic shortcuts to entrepreneurial...
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