Entrepreneurs

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at approximately 242 million, ranking it among the top 10 in the...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...

Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

If you have seen recent news publications about the economy, you should understand why it is important to...
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First billionaire artiste reveals the secret that sets him apart

It is rare to find billionaire artistes but Shawn Carter, known as 'Jay Z', is sort of different. The American rap artiste was announced...

Ali Baba’s Jack Ma shifts focus to Africa, aims to raise entrepreneurs

The retired Executive Chairman of China's largest e-commerce portal, Jack Ma, is set to help Africa raise more entrepreneurs. The founder of Alibaba said...

University of Ibadan undergraduate leverages social media to draw auto-maker’s attention

An undergraduate, Farouq Osuolale, has positioned himself for a windfall, having redesigned Innoson Motors' logo. On Tuesday, the undergraduate of the University of Ibadan...

The Nigerian creative industry set to receive a boost from Nigeria-US partnership

The Nigerian-American Chamber of Commerce has announced a collaboration between the country and the United States, with the aim of boosting the efforts of...

Pan Atlantic University’s Enterprise Development Centre opens door to smart entrepreneurs

The Pan Atlantic University has over the years been a citadel for managerial and enterprise excellence. Hardly is there any prominent executive sitting at...

Two (2) BUSINESS-driven events to look out for within the next 30 days

The Lagos Fashion Week and the Lagos International Trade Fair will take place within the next 1 month. The two events share one...
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