Entrepreneurs

Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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Innovation is a key road to market strategy, Take Zee Oil & Gas example

Confronted with a saturated market, to penetrate you need to offer something new or different. It could be some new exciting features, an adaptation...

CEO Magazine: The World’s richest people for 2020

This article from CEO Magazine highlights the value of the world richest people. While 3 among them inherited their wealth, the rest built from...

The pandemic offers businesses a chance to reassess, optimize processes – Wole Shenbanjo, CEO, Shenbee Travels Ltd

The pandemic, no doubt, has disrupted business projections for 2020. Overturning the deficits and relics of the disruption will demand introspection and innovation. How...

Bill and Melinda Gates offering grants to young leaders tackling impacts of COVID-19

The Bill and Melinda Gates Foundation is set to grant agile young leaders around the world between 2,500 Pounds to 10,000 Pounds to lead...

Lockdown will be eased further if president accepts recommendations – PTF

With half of total global workers expected to lose their jobs, indications point to further easing of commercial and social activities in Nigeria today....

We innovate around farmers’ challenges – Uka Eje, CEO, Thrive Agric

Thrive Agric is a startup that rolled out initially to raise money from individuals to fund local farmers. Since launching in 2017, the...
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