Entrepreneurs

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at approximately 242 million, ranking it among the top 10 in the...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...

Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

If you have seen recent news publications about the economy, you should understand why it is important to...
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What you do obsessively between ages 13 and 18 is the thing you have the chance of being world class at – Bill Gates,...

Bill Gates, the founder of the world largest software company, Microsoft Inc, says every 'struggler', 'striver', and 'average Joe' is probably presently engaged in...

Is talent Nigeria’s new ‘crude oil’? check what Delta State is doing…

The Delta State Government, under the administration of Sen. Ifeanyi Arthur Okowa, resolved to strengthen the state’s talent development effort to combat the declining...

How to get UBA superfast loan to the tune of N5 million at 1.58% interest rate, spread over 12 months

United Bank for Africa, popularly known as UBA, has introduced a new product aimed at helping small businesses. Entrepreneurs that need urgent funding can...

The impact of the corona virus could change how we work, shop and travel forever – Steve Blank, retired Silicon Valley serial entrepreneur

Businesses are seeing changes they never imagined would come soon. Workers are being told to work from home, shopping and travel are also taking...

Covenant University set to host tech conference, pitch-for-cash competition

Covenant University is set to prepare Nigeria's young and potential entrepreneurs for the change that is currently taking place in the global workspace. This...

Use these 2 strategies to move towards new possibilities

Everyone is, psychologically and biologically, wired to move gradually towards new possibilities. The key word in the foregoing is 'gradual'. It is a systemic,...
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