Financing

Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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GTBank says 2020 is ‘year of opportunities’

Leading Nigerian bank, GTB, says 2020 is loaded with opportunities considering it marks the beginning of a cycle attached to some Chinese myth. Tagged the...

Microsoft and Techpoint partner to help smart SMEs turn ideas into reality

Microsoft, through its 4Afrika Initiative, is supporting over 2000 micro, small and medium-scale enterprises at the SME Clinic 2020 programme by SME by Techpoint. At...

Ecobank’s N70 billion scheme, agribusiness summit light up February

Ecobank Nigeria announced earlier in the year that it would be disbursing N70 billion to players in the agro-sector as a part of a...

CBN latest policy to reduce money in circulation; banks to have less money to lend

As the Central Bank of Nigeria (CBN) drives banks to keep more money in its reserve, it is possible that the total money...

More money in circulation but FG entered new year with deficit – CBN report

The report published by the Central Bank of Nigeria (CBN) on Monday revealed that, as at the last check, N2.2 trillion were outside banks....

As GTBank crashes interest rate, intense competition for borrowers on the horizon

GTBank, a leading commercial bank in Nigeria, has reduced its payday loans interest rate to 1.33% per month against competing aggressive lenders such as...
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