Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn and bored consumers back into the stores; get them to draw...
The 21st century consumers prioritize where brands and businesses stand on issues that truly matter to them. It is becoming a critical motivation when...
With increasing digitisation of global economies, the President of Microsoft, Brad Smith, has advised everyone to retrain or upskill to maintain relevance within the...
The algorithmic economic is typically staking a firm grip on the global market. Considering the waves of digital innovation, data sourcing, data crunching, and...
The COVID-19 is set to render some industries and business models irrelevant while eventually accentuating and creating some others. According to asset management expert,...