Innovation

Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced by office frenzy, calls and strategy sessions. Some may say this sounds...

Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike against an ISIS stronghold in Northern Nigeria on Christmas...

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....

Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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How brand image is toppling product features as driver of consumers’ choices

The 21st century consumers prioritize where brands and businesses stand on issues that truly matter to them. It is becoming a critical motivation when...

Everyone ‘ll need digital skills to hold on to jobs – Brad Smith, President, Microsoft

With increasing digitisation of global economies, the President of Microsoft, Brad Smith, has advised everyone to retrain or upskill to maintain relevance within the...

The algorithmic economy: Experts advise businesses to buckle up

The algorithmic economic is typically staking a firm grip on the global market. Considering the waves of digital innovation, data sourcing, data crunching, and...

E-commerce:Tools for building sales channels, invoicing, tracking and monitoring

With CICOD on your computer, you can run promotions, apply discounts directly, and track and monitor leftover stock in the inventory, all from the...

Communications infrastructure, network and AI, biggest winners of the pandemic – Naoki Fujiwara, CFM, Shinkin Asset Mgt. Co.

The COVID-19 is set to render some industries and business models irrelevant while eventually accentuating and creating some others. According to asset management expert,...

Hubryde joins list of startups deploying tech to tackling commuting issues

Hubryde, a bus-hailing service company, commenced operation in January 2020 with Ikorodu to the Island (VI, Lekki & Ajah) as a pilot route. The...
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