Innovation

Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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Dialpad: Here is a business communication tool that can help your team coordinate work remotely

Dialpad is a cloud-based video conferencing and AI (artificial intelligence)-powered business phone solution that unifies dispersed team members by giving each one instant access...

Check Pod, new social Networking app that helps you meet like-minds and advertise your ‘hustle’

Pod is a social networking app that connects people of shared interest, professions, business and aspirations, and help them set a place to meet...

Pan Atlantic University’s Enterprise Development Centre opens door to smart entrepreneurs

The Pan Atlantic University has over the years been a citadel for managerial and enterprise excellence. Hardly is there any prominent executive sitting at...

Check this ‘FarmCrowdy-advantage’, in case you are searching for opportunities

FarmCrowdy is an agro-business platform that connects willing investors, called 'farm sponsors', with farmers across Nigeria. Investors or sponsors make a return-on-investment of between...
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