Innovation

Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced by office frenzy, calls and strategy sessions. Some may say this sounds...

Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike against an ISIS stronghold in Northern Nigeria on Christmas...

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....

Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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Osun Varsity cheered for zero tolerance approach to corruption

The Honourable Commissioner for Education in the state of Osun, Honourable Samuel Bamisayemi Oladoyin has commended the Vice-Chancellor of Osun State University, Professor Labode...

The Digital economy: How you can avoid turning ‘Dinosaur’

The digital economy is fully installed on a global scale. Like air, it impacts everyone. The question is are you going to take advantage...

Tech is the new ‘manufacturing’ for entrepreneurs – John Ehiguese, Group CEO, Mediacraft

Entrepreneurs seeking to become ultrarich will have to look to the tech sector for boundless opportunities. John Ehiguese, the Group Exceutive Oficcer of Mediacraft,...

Osun varsity leads new trend; adopting innovative matriculation

The hallmark of great business organizations is the ability to adapt to changing environment. While most government-sponsored tertiary institutions in Nigeria are seen as...

Nigerian business launches innovative Whatsapp BOT for shoppers, Facebook releases ‘Snap-and-Shop’ feature

Truly, crisis births new opportunities that can be taken only by smart entrepreneurs given to innovation. A Nigerian business known as 'E Dey Shop'...

Expert calls for ‘startup acts’ to stimulate growth across Africa

Adedana Ashebir, the regional manager for Village Capital, a firm that provides support for start-ups across Africa, has called for countries on the continent...
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