Innovation

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging and smart graphic designs are being consciously screened for credibility. It...

Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

The Science of Getting Rich – Wallace

To become rich, you have to make a conscious effort and follow certain natural laws. These are the...

The Financial Truths No One Tells You in Your First 2 Years of Entrepreneurship

By Hope Horner When I first started my business, I approached budgeting with the optimism of someone who hadn't...
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Osun Varsity cheered for zero tolerance approach to corruption

The Honourable Commissioner for Education in the state of Osun, Honourable Samuel Bamisayemi Oladoyin has commended the Vice-Chancellor of Osun State University, Professor Labode...

The Digital economy: How you can avoid turning ‘Dinosaur’

The digital economy is fully installed on a global scale. Like air, it impacts everyone. The question is are you going to take advantage...

Tech is the new ‘manufacturing’ for entrepreneurs – John Ehiguese, Group CEO, Mediacraft

Entrepreneurs seeking to become ultrarich will have to look to the tech sector for boundless opportunities. John Ehiguese, the Group Exceutive Oficcer of Mediacraft,...

Osun varsity leads new trend; adopting innovative matriculation

The hallmark of great business organizations is the ability to adapt to changing environment. While most government-sponsored tertiary institutions in Nigeria are seen as...

Nigerian business launches innovative Whatsapp BOT for shoppers, Facebook releases ‘Snap-and-Shop’ feature

Truly, crisis births new opportunities that can be taken only by smart entrepreneurs given to innovation. A Nigerian business known as 'E Dey Shop'...

Expert calls for ‘startup acts’ to stimulate growth across Africa

Adedana Ashebir, the regional manager for Village Capital, a firm that provides support for start-ups across Africa, has called for countries on the continent...
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