Innovation

Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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Expert calls for ‘startup acts’ to stimulate growth across Africa

Adedana Ashebir, the regional manager for Village Capital, a firm that provides support for start-ups across Africa, has called for countries on the continent...

Global crises have a way of birthing innovation and new industries – Ratan Tata, 82 year-old, chairman Emeritus of Tata

The present hardship brought upon global businesses by the COVID-19 pandemic will birth new opportunities for smart entrepreneurs. Ratan Tata, the 82 year-old Chairman...

The consumers have already changed – Jeff Haden, author of ‘The Motivation Myth’

The impact of 'a dooms day' scare caused by the prolonged lockdown, an occurrence that is strange to most countries that haven't witnessed a...

Varsities pivoting towards tech, UNIOSUN holds Nigeria’s 1st online matriculation

As students shelter in place, to adhere to government guidelines for combating the COVID-19 spread, higher institutions are pivoting toward tech infrastructure to keep...

Three (3) strategies for businesses aiming to engage 21st century consumers

The majority of 21st century consumers fall between ages 20 and 35. A larger percentage of the population have spent at least 140,160 hours...

Extremely resilient businesses are built during economic crises – Jan Hammer, Index Ventures

Experts believe the virus outbreak will pave way for new brands of businesses and ideas that will stand the test of time. This insight...
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