Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn and bored consumers back into the stores; get them to draw...
Budding African entrepreneurs need an innovative operating model that provides the opportunity to save cost and network within a business community, in a larger...
Pushed, pressed, and presently scared, the post lockdown consumers will be more thoughtful and cautious than ever. Businesses will need a different approach to...
Failed product launches are often a result of businesses' reliance on what consumers say. Experts however have discovered that what consumers truly desire and...