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Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

Are you familiar with the phrase ‘Unicorn to Zombies’? It is the common term used for describing startups that experience a rapid shift from high valuation to closure. Based...

Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced...

Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike against an ISIS stronghold in Northern Nigeria on Christmas...

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....
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Three (3) strategies for businesses aiming to engage 21st century consumers

The majority of 21st century consumers fall between ages 20 and 35. A larger percentage of the population have spent at least 140,160 hours...

Extremely resilient businesses are built during economic crises – Jan Hammer, Index Ventures

Experts believe the virus outbreak will pave way for new brands of businesses and ideas that will stand the test of time. This insight...

By Reaching out to let customers know it’s a privilege to serve, You will make the difference this season

Any business that keeps quiet and remains distant in a season when consumers are pressed is set for a quick demise. No doubt the...

The path to economy recovery in post lockdown Africa isn’t same old work pattern but deployment of technology – Chen Lei, Regional Chief, Huawei

Africa will have to adopt innovative, tech-driven models of doing business and running its society if it is to see a quick economic recovery...

Co-working will provide cost advantage and community for entrepreneurs after the pandemic – Madeleine Gummer v. Mohl, CEO, Betahaus

Budding African entrepreneurs need an innovative operating model that provides the opportunity to save cost and network within a business community, in a larger...

Oil related firms to sell FX to CBN, not NNPC

International and domestic oil companies, and those providing related services, are now to sell fx to the Central Bank of Nigeria instead of the...
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