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Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn and bored consumers back into the stores; get them to draw...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....

Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...

Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses...
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The path to economy recovery in post lockdown Africa isn’t same old work pattern but deployment of technology – Chen Lei, Regional Chief, Huawei

Africa will have to adopt innovative, tech-driven models of doing business and running its society if it is to see a quick economic recovery...

Co-working will provide cost advantage and community for entrepreneurs after the pandemic – Madeleine Gummer v. Mohl, CEO, Betahaus

Budding African entrepreneurs need an innovative operating model that provides the opportunity to save cost and network within a business community, in a larger...

Oil related firms to sell FX to CBN, not NNPC

International and domestic oil companies, and those providing related services, are now to sell fx to the Central Bank of Nigeria instead of the...

The post lockdown consumers: Entrepreneurs need a core-product mindset to thrive

Pushed, pressed, and presently scared, the post lockdown consumers will be more thoughtful and cautious than ever. Businesses will need a different approach to...

Don’t trust what consumers say, pay attention to unconscious reactions – Gerald Zaltman, Harvard professor

Failed product launches are often a result of businesses' reliance on what consumers say. Experts however have discovered that what consumers truly desire and...

Businesses need an opportunity mindset to survive the post-lockdown crisis

Sales guru, Brian Tracy, said life is a continuous cycle of problems and crises but exceptional people look out for ways to provide solutions...
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