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Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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Productivity: FiberOne extends services to Lekki, boosts broadband access for businesses and homes

Fiber optic internet connectivity has become essential in meeting the demands of today's IoT-driven environment. For this reason FiberOne Broadband this month has ...

What you do obsessively between ages 13 and 18 is the thing you have the chance of being world class at – Bill Gates,...

Bill Gates, the founder of the world largest software company, Microsoft Inc, says every 'struggler', 'striver', and 'average Joe' is probably presently engaged in...

Is talent Nigeria’s new ‘crude oil’? check what Delta State is doing…

The Delta State Government, under the administration of Sen. Ifeanyi Arthur Okowa, resolved to strengthen the state’s talent development effort to combat the declining...

COVID-19 and the lockdown: Banks to the rescue, SMEs to get N50billion as soft loans

The Governor of the Central Bank of Nigeria, Godwin Emefiele, has asked all deposit-money banks to put in place business continuity plans that will...

How to get UBA superfast loan to the tune of N5 million at 1.58% interest rate, spread over 12 months

United Bank for Africa, popularly known as UBA, has introduced a new product aimed at helping small businesses. Entrepreneurs that need urgent funding can...

The impact of the corona virus could change how we work, shop and travel forever – Steve Blank, retired Silicon Valley serial entrepreneur

Businesses are seeing changes they never imagined would come soon. Workers are being told to work from home, shopping and travel are also taking...
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