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Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike against an ISIS stronghold in Northern Nigeria on Christmas day. The strike signals a deepening response to insecurity, one of...

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....

Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...

Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...
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Enyata raising the next set of high profile software developers in Africa

Africa is primed for greater exploits in the field of software development. With a rising youth population, the continent looks set to max its...

Learning more about the ‘at-home’ consumer will boost your marketing – Gulin-Merle, VP, Ads Marketing, Google

Google has provided insights into what consumers prioritize amid the global lockdown. The search engine portal believes the insights can help businesses adapt their...

Banks in 3 locked states to operate 8am to 2pm from 4th May – FG

The National Coordinator of the Presidential Task Force on Covid-19, Dr. Sani Aliyu, said, yesterday, banks in Lagos, Ogun and the Federal Capital Territory...

Ideas need to be constantly renewed to maintain appeal – Max Mckeown, author, The Strategy Book

Product and service ideas go through a cycle that eventually lead to a decline. To make them consistently appealing to the buying public they...

CBN warns against making local purchases in Dollars

The Central Bank of Nigeria has warned against making local purchases in foreign currencies. It said failure by those receiving overseas remittances in Dollar...

The future of work is ‘work-from-home’ – James Gorman, CEO, Morgan Stanley

Real estate agencies maybe the ones to lose out as COVID-19 fosters a new working model on the entire globe. Businesses are adjusting their...
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