Latest

Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
spot_img

Oil related firms to sell FX to CBN, not NNPC

International and domestic oil companies, and those providing related services, are now to sell fx to the Central Bank of Nigeria instead of the...

The post lockdown consumers: Entrepreneurs need a core-product mindset to thrive

Pushed, pressed, and presently scared, the post lockdown consumers will be more thoughtful and cautious than ever. Businesses will need a different approach to...

Don’t trust what consumers say, pay attention to unconscious reactions – Gerald Zaltman, Harvard professor

Failed product launches are often a result of businesses' reliance on what consumers say. Experts however have discovered that what consumers truly desire and...

Businesses need an opportunity mindset to survive the post-lockdown crisis

Sales guru, Brian Tracy, said life is a continuous cycle of problems and crises but exceptional people look out for ways to provide solutions...

Five (5) traits new crop of business leaders need for big wins

Business thrives when founders understood time and season. Whatever traits helped enterprising leaders navigate the early stages of the tech-driven, military-type capitalism maybe the...

Increased business-to-business spending will be a sign of post-lockdown recovery- Jim Swift, founder, Cortera

Improved transactions between businesses are often an indication of economic rebound, according to Jim Swift, the founder of Cortera, a firm that specializes...
spot_img