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Thinking of improving business cash flow situation? Three (3) pricing strategies for your consideration

Cash flow is the lifeline of business. It can be compared to the fuel that keeps an automobile engine running, the blood circulation that ensures the human physiological environment...

Six (6) Ways to Raise the Levels of Your Customer Attachment

Considering the scale of insights available to businesses, there are very few bad brands anymore. The competition these...

Building business Momentum: Three (3) ways to keep you going strong

When is the best time to prospect for new sales? A sales expert will tell you it is...

The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum....

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...
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Learning more about the ‘at-home’ consumer will boost your marketing – Gulin-Merle, VP, Ads Marketing, Google

Google has provided insights into what consumers prioritize amid the global lockdown. The search engine portal believes the insights can help businesses adapt their...

Banks in 3 locked states to operate 8am to 2pm from 4th May – FG

The National Coordinator of the Presidential Task Force on Covid-19, Dr. Sani Aliyu, said, yesterday, banks in Lagos, Ogun and the Federal Capital Territory...

Ideas need to be constantly renewed to maintain appeal – Max Mckeown, author, The Strategy Book

Product and service ideas go through a cycle that eventually lead to a decline. To make them consistently appealing to the buying public they...

CBN warns against making local purchases in Dollars

The Central Bank of Nigeria has warned against making local purchases in foreign currencies. It said failure by those receiving overseas remittances in Dollar...

The future of work is ‘work-from-home’ – James Gorman, CEO, Morgan Stanley

Real estate agencies maybe the ones to lose out as COVID-19 fosters a new working model on the entire globe. Businesses are adjusting their...

Lagos loses N108.05 billion per day due to the lockdown – Experts

The commercial hub of Nigeria, Lagos, loses billions of Naira each day it closes its stalls, malls and offices to business activities due to...
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