Don’t trust what consumers say, pay attention to unconscious reactions – Gerald Zaltman, Harvard professor
Failed product launches are often a result of businesses' reliance on what consumers say. Experts however have discovered that what consumers truly desire and...
Businesses need an opportunity mindset to survive the post-lockdown crisis
Sales guru, Brian Tracy, said life is a continuous cycle of problems and crises but exceptional people look out for ways to provide solutions...
Five (5) traits new crop of business leaders need for big wins
Business thrives when founders understood time and season. Whatever traits helped enterprising leaders navigate the early stages of the tech-driven, military-type capitalism maybe the...
Increased business-to-business spending will be a sign of post-lockdown recovery- Jim Swift, founder, Cortera
Improved transactions between businesses are often an indication of economic rebound, according to Jim Swift, the founder of Cortera, a firm that specializes...
Restaurants: 3 Strategies for making the best of ‘Coronomics’
The COVID-19 outbreak presents unique challenges for restaurant owners. The sector will need readjust its strategies to drive sales as consumers hit the post...
TEF hosts webinar to help businesses adapt to change
The Elumelu Foundation will host a webinar between 2pm to 4pm today to help business managers learn how to adapt to the changing social...
