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‘Ember’ Race: Four (4) factors to watch out for next three months

Are you set for the end-of-the-year rush? You have put in the work; you deserve to cap the year profitably. However, you must pay attention to the operating environment...

Solving Business Problems? Six (6) Steps for Using Issue Tree

If you own a business, I assume you are not unfamiliar with solving problems. Troubleshooting supply chain issues....

Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...
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Learning more about the ‘at-home’ consumer will boost your marketing – Gulin-Merle, VP, Ads Marketing, Google

Google has provided insights into what consumers prioritize amid the global lockdown. The search engine portal believes the insights can help businesses adapt their...

Banks in 3 locked states to operate 8am to 2pm from 4th May – FG

The National Coordinator of the Presidential Task Force on Covid-19, Dr. Sani Aliyu, said, yesterday, banks in Lagos, Ogun and the Federal Capital Territory...

Ideas need to be constantly renewed to maintain appeal – Max Mckeown, author, The Strategy Book

Product and service ideas go through a cycle that eventually lead to a decline. To make them consistently appealing to the buying public they...

CBN warns against making local purchases in Dollars

The Central Bank of Nigeria has warned against making local purchases in foreign currencies. It said failure by those receiving overseas remittances in Dollar...

The future of work is ‘work-from-home’ – James Gorman, CEO, Morgan Stanley

Real estate agencies maybe the ones to lose out as COVID-19 fosters a new working model on the entire globe. Businesses are adjusting their...

Lagos loses N108.05 billion per day due to the lockdown – Experts

The commercial hub of Nigeria, Lagos, loses billions of Naira each day it closes its stalls, malls and offices to business activities due to...
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