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Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging and smart graphic designs are being consciously screened for credibility. It...

Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

The Science of Getting Rich – Wallace

To become rich, you have to make a conscious effort and follow certain natural laws. These are the...

The Financial Truths No One Tells You in Your First 2 Years of Entrepreneurship

By Hope Horner When I first started my business, I approached budgeting with the optimism of someone who hadn't...
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Want to be an auctioneer? Body reviews curriculum, set for new course at the end of April

PRESS RELEASE - The Certified Institute of Auctioneers of Nigeria has revised its course curriculum for new Auctioneers to include bid calling drills...

LinkedIn says Blockchain and emotional intelligence are 2 of the most sought after skills

Emotional Intelligence and knowledge of Blockchain technology are some of the in-demand skills for the new decade. Emotional Intelligence boosts selling and aids team...

Food supplies during lockdown: No need to panic – Global experts

Experts say between retailers and manufacturers there are at least 4-month of supplies to shock-proof the supply chain against seasonal changes and natural disasters....

Cheer responsibility! Nigerian varsity finds relevance amidst viral outbreak

In fulfilling the University’s commitment of complementing the effort of the Government to stem the spread of pandemic COVID-19 disease in the State, Nigeria...

The Science of Getting Rich: Wallace’s 1910 book provides insights into advancing your life and business

Getting rich requires making conscious efforts, and following certain laws. These are the central themes of Wallace Wattles book, The Science of Getting Rich....

To survive post-COVID-19, develop multiple versions of your future – McKinsey advises business

Most likely, post COVID-19, processes will change, terms will be tweaked, consumer habits will undergo a transformation; but how prepared are you? Planning how your...
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