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Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be reminded that no product has a monopoly on performance in this...

Three (3) ways to position for AI recommendations

Artificial intelligence is evolving fast as a tool for planning, reasoning and making decisions. I read about someone...

Product innovation or renovation? Your brand need, and three (3) ways to renovate

It is important to distinguish between brand innovation and brand renovation. Understanding the difference that exists between the...

Women Empowerment: Olam Agri celebrates 1,004 graduates of its baking academy

Olam Agri has been commended for its sustained investment in women’s economic empowerment as its Crown Flour Angels...

Five Ways to release energy in your business team

All thriving businesses have energy flowing through the team structure. Employees are rejuvenated and optimistic, pretty much looking...
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Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality. Varying tiers comprising Nano, micro, macro...

The Science of Getting Rich – Wallace

To become rich, you have to make a conscious effort and follow certain natural laws. These are the central themes of Wallace Wattles' book,...

Focus more on cultivating your mindset instead of strategy – Joan Ekobena, CEO Homecare Solutions Inc

In business school, I was made to believe that strategy is everything—that if you have an ironclad strategy, you’re bound to succeed. But when I...

Glen Talloch Scotch Whisky enters Nigerian market with Sanwo-Olu Partnership

Top Scotch whisky, Glen Talloch, made an exciting entry into the Nigerian market, garnering impressive attention and buzz through its partnership with the Lagos...

Three (3) smart keys for surviving in business

If you are in business a lot is riding on your back. Certainly, you can’t afford to slump. Throwing the employees who rely on...

15 Dying Careers to Avoid

These once-thriving careers are now on the brink of irrelevance in today's fast-paced world. While some jobs show signs of growth in the future, more...
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