Festive economy: three (3) ways to take advantage of frenzy
Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn and bored consumers back into the...
Four (4) strategies for managing growth in mature markets
Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth. They want sales to appreciate every...
Planning for 2026? Three (3) strategy trends to incorporate into planning
The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would have changed. Delaying the plan for...
Three (3) ways to strategically define your business and keep being in business
As the lines between industries blur, only businesses that can accurately define what their product or service actually does to improve people's lives will...
Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses
Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses yet. The year-on-year inflation rate was...
Three (3) strategies for avoiding lazy brand perception
When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be reminded that no product has a...
