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Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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The Science of Getting Rich: Wallace’s 1910 book provides insights into advancing your life and business

Getting rich requires making conscious efforts, and following certain laws. These are the central themes of Wallace Wattles book, The Science of Getting Rich....

To survive post-COVID-19, develop multiple versions of your future – McKinsey advises business

Most likely, post COVID-19, processes will change, terms will be tweaked, consumer habits will undergo a transformation; but how prepared are you? Planning how your...

Five (5) free tools and grants, offered by tech-based firms to help businesses pinned by the COVID-19

Facebook, Google, SAP, Linkdln, and more are offering free tools, grants and resources to help businesses get by at this period. Your business, especially...

#StaySafe: Infinix Mobile introduces virtual assistance

PRESS RELEASE - In response to the rising spread of the Coronavirus, smartphone maker Infinix Mobile launches a website to allow citizens...

If you want your business to gain support after the lockdown, offer support now – Joe Holder, influencer and celebrity fitness trainer

The COVID-19 may have wreaked havoc on business but it provides opportunities for brands to leave lasting impression on consumers. Businesses that rise up  to offer...

Five (5) ways to beat career endangering behaviours

A successful career is often built on a unique but adaptable personality that meets the demand of a given corporate environment and culture. That...
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