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Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the ever-changing noise of the market, and experimenting endlessly with copy that...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...

Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

If you have seen recent news publications about the economy, you should understand why it is important to...

Investing in Lagos? State’s Focus on Infrastructure Incentivises Investment in Property

A new building rises. Gardens relocated or located. Old properties harvested, sold for 100 times the value. Empty...
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Five (5) free tools and grants, offered by tech-based firms to help businesses pinned by the COVID-19

Facebook, Google, SAP, Linkdln, and more are offering free tools, grants and resources to help businesses get by at this period. Your business, especially...

#StaySafe: Infinix Mobile introduces virtual assistance

PRESS RELEASE - In response to the rising spread of the Coronavirus, smartphone maker Infinix Mobile launches a website to allow citizens...

If you want your business to gain support after the lockdown, offer support now – Joe Holder, influencer and celebrity fitness trainer

The COVID-19 may have wreaked havoc on business but it provides opportunities for brands to leave lasting impression on consumers. Businesses that rise up  to offer...

Five (5) ways to beat career endangering behaviours

A successful career is often built on a unique but adaptable personality that meets the demand of a given corporate environment and culture. That...

Academia invokes enterprise-spirit as Osun Varsity proffers tech solution to COVID-19

The COVID-19 pandemic has drawn the attention of academia and researchers in Nigeria. The management of Osun State University, in conjunction with some specialists...

Want to ‘crowdfund’? Check new SEC guidelines for advantage

In an economy where most business still operate largely in the informal sector, securing investment to scale is a challenge. Digital crowdfunding however has...
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