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Leveraging culture, subculture insights for business: Four (4) ways to tap niches

Human behaviours are largely learned. Our values, perceptions, wants, and behaviours are shaped by what we have been exposed to within family and institutions that engaged us right from...

US-Iran war: why you should take an investor’s view

Wars are brutal. The human costs have no justification. Supply chain disruptions aren’t hearty. They hit households hard....

Thinking of improving business cash flow situation? Three (3) pricing strategies for your consideration

Cash flow is the lifeline of business. It can be compared to the fuel that keeps an automobile...

Six (6) Ways to Raise the Levels of Your Customer Attachment

Considering the scale of insights available to businesses, there are very few bad brands anymore. The competition these...

Building business Momentum: Three (3) ways to keep you going strong

When is the best time to prospect for new sales? A sales expert will tell you it is...
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$100,000 on the cards for tech savvy, innovative entrepreneurs at the African Impact Challenge

PRESS RELEASE - The goal of the African Impact Challenge is to enable sustainable development locally across the continent, by investing...

The COVID-19 offshoot: Three (3) ways to manage changes in a swift, transformative business environment

The COVID-19 enforced lockdown is psychologically transformative. It is changing global understanding of what change truly means. Firmly put, change can happen at anytime....

Nigeria gets relief amid lockdown as World Bank suspends loan repayment

Nigeria which has received $11.5 billion credit from the World Bank so far this year is among several countries asked to withhold debt payments...

COVID-19 and the new normal: How business organizations can adapt

New realities await work and daily living after the lockdown. Apparently a health crisis is fast turning into a financial crisis for many consumers,...

Do-it-yourself business ad: Jeff Goodby & Rich Silverstein wants to teach SMEs some ad trickS

For nimble startups with hardly any 'leftover' to hire an ad agency, there are countless online classes that can help gain basic knowledge of...

The only way to get things done quick, swiftly is to build a 2-pizza team – Jeff Bezos, Amazon founder

In the current disruption-led market, bureaucratic approach to business decisions can bring down an organization in no time. Therefore maintaining relevance, or sustaining meaningful...
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