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Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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Chinese doctors’ arrival in Nigeria: Failure of our Business Development Managers – Jacob Ipogah, PC, Hoover Consulting

OPINION - I have been carefully following the invitation of Chinese Medical Team to Nigeria and the controversies that surround it. To...

African software engineers set to gain more global visibility

To help the burgeoning African software engineers gain more global visibility, Africave, a startup with root in Nigeria, has launched its portal. The startup...

Want to be an auctioneer? Body reviews curriculum, set for new course at the end of April

PRESS RELEASE - The Certified Institute of Auctioneers of Nigeria has revised its course curriculum for new Auctioneers to include bid calling drills...

LinkedIn says Blockchain and emotional intelligence are 2 of the most sought after skills

Emotional Intelligence and knowledge of Blockchain technology are some of the in-demand skills for the new decade. Emotional Intelligence boosts selling and aids team...

Food supplies during lockdown: No need to panic – Global experts

Experts say between retailers and manufacturers there are at least 4-month of supplies to shock-proof the supply chain against seasonal changes and natural disasters....

Cheer responsibility! Nigerian varsity finds relevance amidst viral outbreak

In fulfilling the University’s commitment of complementing the effort of the Government to stem the spread of pandemic COVID-19 disease in the State, Nigeria...
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