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Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth. They want sales to appreciate every quarter. Well, that is what...

Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...

Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses...

Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...
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Rise in investment capital, hope for African entrepreneurs – Femi Taiwo, CEO, TERAWORK

The rising interest in Africa's potential has been further fueled by visits from prominent figures from the United States, China, France, Russia, and other...

How to lower supply chain risks

Supply chain glitches along the value can lower businesses' productivity levels. In 2020 the volume of out-of-stock products as a result of supply chain...

Olam Agri deepens investment in women’s economic empowerment, launches baking academy in Kano

Olam Agri in Nigeria, a leading agribusiness in food, feed, and fibre, on Wednesday, February 15, 2023, launched a baking academy to train and...

Marketing strategy: How to gain customers trust – Fidelis Egbochie, CEO, Fidossi wines and spirits

Customer trust is the major driver of business growth. Without trusting your product on key purchase criteria, consumers are not likely to make recurrent...

Outspan reaffirms commitment to dairy sector, renews MoU with Kano Dairy

Outspan Nigeria Limited, a subsidiary of ofi (olam food ingredients) has reaffirmed its commitment to the dairy sector through scaled investment in backward integration...

Global recession warning as World Bank cuts economic forecast

The global economy is "perilously close to falling into recession", according to the latest forecast from the World Bank. It expects the world economy to...
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