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Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging and smart graphic designs are being consciously screened for credibility. It...

Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

The Science of Getting Rich – Wallace

To become rich, you have to make a conscious effort and follow certain natural laws. These are the...

The Financial Truths No One Tells You in Your First 2 Years of Entrepreneurship

By Hope Horner When I first started my business, I approached budgeting with the optimism of someone who hadn't...
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Olam Agri launches education grant in Nigeria

Abuja, Nigeria – Olam Agri, a leading agribusiness in food, feed, and fibre and an operating group of Olam Group, has inaugurated The Seeds...

Drive up revenue: Three ways (3) to retain customers

A cogent approach to maximizing revenue over time is to focus on customer lifetime value. This shrewd focus would ensure businesses prioritize retaining current...

Nigeria’s business environment needs improvement despite improved EoDB ranking

Nigeria may have attained its best ease of doing business (EoDB) ranking since 2015; the frontline experience of businesses still falls well below acceptable...

Kano provides a larger market for milk consumption – Abdullahi, Chairman, Kano Dairy

Powered by a public-private partnership (PPP) strategy, the dairy industry is thriving in Kano State. A partnership between the Kano Dairy Cooperative Union and...

How engaging experts as influencers can boost sales

Businesses utilize influencer marketing as a tool for broadening product awareness as well as driving sales. However, it is important to be strategic when...

ATCO Homes advocates Land banking retirement solution

ATCO Homes, a top real estate firm, has commended the active labour force in Nigeria for its dexterity and contribution to the economy, especially,...
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