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Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually does to improve people's lives will thrive sustainably. Amazingly, many companies...

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses...

Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...

Three (3) ways to position for AI recommendations

Artificial intelligence is evolving fast as a tool for planning, reasoning and making decisions. I read about someone...

Product innovation or renovation? Your brand need, and three (3) ways to renovate

It is important to distinguish between brand innovation and brand renovation. Understanding the difference that exists between the...
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ATCO Homes advocates Land banking retirement solution

ATCO Homes, a top real estate firm, has commended the active labour force in Nigeria for its dexterity and contribution to the economy, especially,...

How leveraging industry experts as influencers sustains sales traction

Businesses utilize influencer marketing as a tool for broadening product awareness as well as driving sales. However, it is important to be strategic when...

You can create your dream business or products while you are studying – Teddy Kossoko

When Teddy Kossoko who hails originally from the Central African Republic enrolled in Blagnac IUT, France, in 2012, he realized that gaming was fast...

Grow, innovate, evolve or customers ‘ll leave you behind – Boye Oshinaga, Founder/ CEO, Gradely

Nigerian entrepreneur, Boye Oshinaga, the founder and CEO of Gradely, a thriving education app that helps pupils raise their academic performance level, recently advised...

Massive opportunities in telecoms sector for entrepreneurs – Absa

Absa, a leading pan-African bank with a strong footprint across the African continent, has highlighted the opportunities for new businesses in the Nigerian telecommunications...

Business growth: Five [5] ways to hold off the large competitors – Wole Shenbanjo, CEO at Shenbee Travels

As a small business owner, you are competing for every dime and penny in exchange within the economy. Your ability to compete favourably within...
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