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Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

Are you familiar with the phrase ‘Unicorn to Zombies’? It is the common term used for describing startups that experience a rapid shift from high valuation to closure. Based...

Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced...

Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike against an ISIS stronghold in Northern Nigeria on Christmas...

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....
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Four ways to overcome common digital transformation challenges – Tjaart Malan, Head of Cloud Success Services Africa at SAP

JOHANNESBURG, South Africa, 01 November 2022 -/African Media Agency(AMA)/- For many organisations, the last few years have been the most disruptive in living memory....

Olam Agri launches education grant in Nigeria

Abuja, Nigeria – Olam Agri, a leading agribusiness in food, feed, and fibre and an operating group of Olam Group, has inaugurated The Seeds...

Drive up revenue: Three ways (3) to retain customers

A cogent approach to maximizing revenue over time is to focus on customer lifetime value. This shrewd focus would ensure businesses prioritize retaining current...

Nigeria’s business environment needs improvement despite improved EoDB ranking

Nigeria may have attained its best ease of doing business (EoDB) ranking since 2015; the frontline experience of businesses still falls well below acceptable...

Kano provides a larger market for milk consumption – Abdullahi, Chairman, Kano Dairy

Powered by a public-private partnership (PPP) strategy, the dairy industry is thriving in Kano State. A partnership between the Kano Dairy Cooperative Union and...

How engaging experts as influencers can boost sales

Businesses utilize influencer marketing as a tool for broadening product awareness as well as driving sales. However, it is important to be strategic when...
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