Price, convenience, and safety, are the new competitive advantage
Going forward, consumers will prioritize their wallet and health more than anything else. As a result, price, convenience, #staysafe will form the click ‘buttons’...
Pandemic panic: Five (5) ways business decisions not matched with principle will affect employees’ confidence
The success of every business is determined by how well decisions made by those entrusted to lead the business tally with the material, human...
Three (3) ways to gain market advantage in this present economy
Current consumers think deeply before making purchase decisions. They make purchase choices based on the balance between value they expect to derive and the...
Seven (7) ways you can become indispensable to your client – Maria Thimothy, Snr Consultant at OneIMS
Clients comprise buyers of products and services. They are instrumental to sustaining businesses that demand one-to-one interaction, largely a dominant feature of Business-to-Business (B2B)...
Four (4) ways to build a business brand that target audience can’t ignore
Consumers make choices based on feelings. These feelings aren't hollow. They arise from deeply felt emotion, based on how the services and products they...
Leading as Chief Executive: Seven (7) mistakes you should avoid – Geoffrey James, founder, sales source
The Chief Executive Officer's role is quite similar to the role of a soccer coach. It means success starts and ends at their doorstep....
