Strategy

Building business Momentum: Three (3) ways to keep you going strong

When is the best time to prospect for new sales? A sales expert will tell you it is immediately after making a sale. Equally, a soccer coach will tell...

The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum....

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

Are you familiar with the phrase ‘Unicorn to Zombies’? It is the common term used for describing startups...

Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced...
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Three [3] factors that will determine your success in negotiation encounters

Herb Cohen, a North American professional negotiator, said the real world is a ‘giant negotiating table’. Well, it seems that table contains a single...

Price, convenience, and safety, are the new competitive advantage

Going forward, consumers will prioritize their wallet and health more than anything else. As a result, price, convenience, #staysafe will form the click ‘buttons’...

Pandemic panic: Five (5) ways business decisions not matched with principle will affect employees’ confidence

The success of every business is determined by how well decisions made by those entrusted to lead the business tally with the material, human...

Three (3) ways to gain market advantage in this present economy

Current consumers think deeply before making purchase decisions. They make purchase choices based on the balance between value they expect to derive and the...

Seven (7) ways you can become indispensable to your client – Maria Thimothy, Snr Consultant at OneIMS

Clients comprise buyers of products and services. They are instrumental to sustaining businesses that demand one-to-one interaction, largely a dominant feature of Business-to-Business (B2B)...

Four (4) ways to build a business brand that target audience can’t ignore

Consumers make choices based on feelings. These feelings aren't hollow. They arise from deeply felt emotion, based on how the services and products they...
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