MAD: The 3 best approaches to deploy when prospecting for customers
Your prospect has to be MAD to buy from you. That is true in almost all the cases. You may ask why?
Market is a...
Strategies for removing the greatest block to sales growth
“Competition is intense”.
“The economy is bad”. “Sales outlook isn’t encouraging”. “My clients don’t even
care anymore”. You hear all kinds of things but you can...
3 ways to sustain your ‘hustle’ through micro-marketing
Micro-marketing involves selecting a market with a unique need to serve. The fragmentation of society and media has made this approach all too important....
Podcast: Another 21st Century marketing Tool?
One night 15 years ago journalist Ben Hammersley was on a deadline at the Guardian newspaper, writing a column on internet radio...
Be Unique & attractive: 3 strategies for building your personal brand
Have you ever asked yourself why some folks get all the attentions like the James Bond in a movie featuring everyone else? Well, it...
How Kylie Jenner turned fame into commercial opportunities: 3 marketing tips to learn from her
Kylie Jenner turned her fame on the Kardashians' reality TV show into e-merchandising opportunities. In the process, she arrived at wealth. Very few people...
