Three [3] tactics to deploy when consumers are not pulling behind your buzz
This is no farce. There are times when top of mind doesn’t transform into ‘top of wallet’. You wince, you shriek, “Isn’t anyone taking...
A drive for excellence: Three [3] ways to raise team effort
A drive for excellence is necessary to sustain any competitive advantage. Excellence simply means ‘surpassing ordinary standards’. Although that may sound tricky, it goes...
Post pandemic economy: Three [3] business leadership approaches to navigate the time
The operating environment often determines the type of leadership a business needs. The post-pandemic economy, like the last global financial sector crisis, will demand...
Three [3] simple ways to pitch your products in 3 minutes
Business is about making connection. Enlarging the sales pool is done through meeting and connecting with people. However, people hardly have the patience to...
Seven [7] steps for creating an effective marketing plan for your business
Plans serve as guide to a definite purpose. It is risky to approach a business or project in a hazard manner. To knit tasks...
Three [3] competitive strategies to give your business a sure-footing
Competition is at the core of capitalism. Seriously, that won’t change anytime soon. Rather it is going to continue to grow intense. It is...
