Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn and bored consumers back into the stores; get them to draw...
As
the ongoing lockdown continues to hammer global economy, consumer confidence is
also taking a hit. Sales in non-essential segments are expected to dip. For
organizations in...
Leading integrated customer experience company, Ajua, previously known as SurveyMonkey, will hold a webinar starting from 4pm this evening. The webinar is themed "Leading...
In Enterprise Risk Management, there is what we call 'Natural Disasters". These are unforseen calamities that befall a business and give it setback....
On a personal note, what you consume is your content. The consumption line feeds your character, boosts your knowledge and stores up viable experience...
The best strategy for building positive sentiment around your brand is to weigh-in with public support during distress. It is simple. Friendship is strengthened...