Strategy

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn and bored consumers back into the stores; get them to draw...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....

Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...

Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses...
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The lockdown economy: Think relationship instead of sales – Mark Cuban, US billionaire

As the ongoing lockdown continues to hammer global economy, consumer confidence is also taking a hit. Sales in non-essential segments are expected to dip. For organizations in...

Ajua set to help businesses raise customer experience in trying time

Leading integrated customer experience company, Ajua, previously known as SurveyMonkey, will hold a webinar starting from 4pm this evening. The webinar is themed "Leading...

Why your success is tied to the management of these two (2) finite resources

Everyone is given a certain amount of capital, you can call it resources, to start with. How these resources are deployed will ultimately determine...

Six (6) strategies FG, small and big businesses can deploy to survive post-lockdown -Ipogha, Eco-Hoovers

In Enterprise Risk Management, there is what we call 'Natural Disasters". These are unforseen calamities that befall a business and give it setback....

Self-development: How to use your personal content to raise your relevance and value

On a personal note, what you consume is your content. The consumption line feeds your character, boosts your knowledge and stores up viable experience...

COVID-19: This may be the greatest chance to build your brand!

The best strategy for building positive sentiment around your brand is to weigh-in with public support during distress. It is simple. Friendship is strengthened...
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