Strategy

Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be reminded that no product has a monopoly on performance in this...

Three (3) ways to position for AI recommendations

Artificial intelligence is evolving fast as a tool for planning, reasoning and making decisions. I read about someone...

Product innovation or renovation? Your brand need, and three (3) ways to renovate

It is important to distinguish between brand innovation and brand renovation. Understanding the difference that exists between the...

Women Empowerment: Olam Agri celebrates 1,004 graduates of its baking academy

Olam Agri has been commended for its sustained investment in women’s economic empowerment as its Crown Flour Angels...

Five Ways to release energy in your business team

All thriving businesses have energy flowing through the team structure. Employees are rejuvenated and optimistic, pretty much looking...
spot_img

COVID-19: This may be the greatest chance to build your brand!

The best strategy for building positive sentiment around your brand is to weigh-in with public support during distress. It is simple. Friendship is strengthened...

The Science of Getting Rich: Wallace’s 1910 book provides insights into advancing your life and business

Getting rich requires making conscious efforts, and following certain laws. These are the central themes of Wallace Wattles book, The Science of Getting Rich....

To survive post-COVID-19, develop multiple versions of your future – McKinsey advises business

Most likely, post COVID-19, processes will change, terms will be tweaked, consumer habits will undergo a transformation; but how prepared are you? Planning how your...

If you want your business to gain support after the lockdown, offer support now – Joe Holder, influencer and celebrity fitness trainer

The COVID-19 may have wreaked havoc on business but it provides opportunities for brands to leave lasting impression on consumers. Businesses that rise up  to offer...

Five (5) ways to beat career endangering behaviours

A successful career is often built on a unique but adaptable personality that meets the demand of a given corporate environment and culture. That...

Do-it-yourself business ad: Jeff Goodby & Rich Silverstein wants to teach SMEs some ad trickS

For nimble startups with hardly any 'leftover' to hire an ad agency, there are countless online classes that can help gain basic knowledge of...
spot_img