Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets – Jendor, Justrite, Spar, Ebeano or Market Square – you can...
Business is about making connection. Enlarging the sales pool is done through meeting and connecting with people. However, people hardly have the patience to...
Viral marketing strategies succeed where there are first context and consistency.
No product or services can thrive on being spoken about briefly, and then forgotten....
Herb Cohen, a North American professional negotiator, said the real world is a ‘giant negotiating table’. Well, it seems that table contains a single...