Strategy

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging and smart graphic designs are being consciously screened for credibility. It...

Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

The Science of Getting Rich – Wallace

To become rich, you have to make a conscious effort and follow certain natural laws. These are the...

The Financial Truths No One Tells You in Your First 2 Years of Entrepreneurship

By Hope Horner When I first started my business, I approached budgeting with the optimism of someone who hadn't...
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Three (3) strategies for reprogramming your mindset for a more fruitful customer engagement

Past experience and negative expectations can serve as barriers between customer relations executives, or salespeople, and clients at contact points. But...

Three (3) strategies for reprogramming your mindset for a more fruitful customer relationship

Past experience and negative expectations can serve as barriers between customer relations executives, or salespeople, and clients at contact points. But it is possible...

Business meetings: Having your smartphone in sight reduces your cognitive capacity – Research

A research reported by business resource portal, Inc., shows that bringing your smartphone into a business meeting may significantly reduce your capacity to comprehend,...

Competencies, not degrees! Survey shows shift in criteria for sourcing talent

A survey conducted in November 2019, in the US, by the Chamber of Commerce Foundation, shows a shift in how businesses recruit. Among...

Gov. Makinde deploys state marketing, pitches for investment in Oyo

States in Nigeria have lacked the marketing know-how for effective positioning; whereas this is necessary if they are ever going to become attractive investment...

Emotional intelligence & entrepreneurship: How to build restraint and compassion to survive

Entrepreneurship is a long term game. Emotional intelligence is crucial to playing that game well. Emotional Intelligence is the ability to express and control our feelings as...
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