Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging and smart graphic designs are being consciously screened for credibility. It...
Past experience and negative expectations can serve as barriers between customer relations executives, or salespeople, and clients at contact points. But...
Past experience and negative expectations can serve as barriers between customer relations executives, or salespeople, and clients at contact points. But it is possible...
A research reported by business resource portal, Inc., shows that bringing your smartphone into a business meeting may significantly reduce your capacity to comprehend,...
States in Nigeria have lacked the marketing know-how for effective positioning; whereas this is necessary if they are ever going to become attractive investment...
Entrepreneurship is a long term game. Emotional intelligence
is crucial to playing that game well.
Emotional Intelligence is the ability to express and control
our feelings as...