Strategy

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

Are you familiar with the phrase ‘Unicorn to Zombies’? It is the common term used for describing startups that experience a rapid shift from high valuation to closure. Based...

Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced...

Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike against an ISIS stronghold in Northern Nigeria on Christmas...

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....
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Five (5) ways to beat career endangering behaviours

A successful career is often built on a unique but adaptable personality that meets the demand of a given corporate environment and culture. That...

Do-it-yourself business ad: Jeff Goodby & Rich Silverstein wants to teach SMEs some ad trickS

For nimble startups with hardly any 'leftover' to hire an ad agency, there are countless online classes that can help gain basic knowledge of...

The only way to get things done quick, swiftly is to build a 2-pizza team – Jeff Bezos, Amazon founder

In the current disruption-led market, bureaucratic approach to business decisions can bring down an organization in no time. Therefore maintaining relevance, or sustaining meaningful...

Two (2) ways to get buy-in for your idea

If you have ever tried to push an idea through a seat of intelligent colleagues, either in your own business or a business you...

Six (6) crisis management tips that will help your business emerge stronger when hit

Big and small businesses, even every mature person, hit crisis sometimes during their life-cycle. It is like piloting an aircraft on a cloudy day;...

Organized response to COVID-19: McKinsey teaches organizations how to build a network of teams

Giant consulting firm, McKinsey, says the COVID-19 outbreak possesses some characteristics of a 'landscape scale' crisis. It describes that as an unexpected chain of...
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