Strategy

Six (6) Ways to Raise the Levels of Your Customer Attachment

Considering the scale of insights available to businesses, there are very few bad brands anymore. The competition these days is often between good and very good brands. Sitting up...

Building business Momentum: Three (3) ways to keep you going strong

When is the best time to prospect for new sales? A sales expert will tell you it is...

The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum....

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

Are you familiar with the phrase ‘Unicorn to Zombies’? It is the common term used for describing startups...
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If you want your business to gain support after the lockdown, offer support now – Joe Holder, influencer and celebrity fitness trainer

The COVID-19 may have wreaked havoc on business but it provides opportunities for brands to leave lasting impression on consumers. Businesses that rise up  to offer...

Five (5) ways to beat career endangering behaviours

A successful career is often built on a unique but adaptable personality that meets the demand of a given corporate environment and culture. That...

Do-it-yourself business ad: Jeff Goodby & Rich Silverstein wants to teach SMEs some ad trickS

For nimble startups with hardly any 'leftover' to hire an ad agency, there are countless online classes that can help gain basic knowledge of...

The only way to get things done quick, swiftly is to build a 2-pizza team – Jeff Bezos, Amazon founder

In the current disruption-led market, bureaucratic approach to business decisions can bring down an organization in no time. Therefore maintaining relevance, or sustaining meaningful...

Two (2) ways to get buy-in for your idea

If you have ever tried to push an idea through a seat of intelligent colleagues, either in your own business or a business you...

Six (6) crisis management tips that will help your business emerge stronger when hit

Big and small businesses, even every mature person, hit crisis sometimes during their life-cycle. It is like piloting an aircraft on a cloudy day;...
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