Strategy

Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike against an ISIS stronghold in Northern Nigeria on the eve of Christmas. The strike signals a deepening response to insecurity,...

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....

Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...

Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...
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COVID-19: Seven (7) actions prescribed by PWC to whittle down the effects on your business

No doubt the Coronavirus is crippling business activities. It is becoming worrying. Business value chain is being disrupted somehow as government and industry leaders...

Business and career advancement: How to maintain your leading edge

Business or career is a social and commercial exchange. The social aspect deals with the ability to work with, and through, people. The commercial side is...

How to build business and personal value with positive market implications

Value determines the relevance and attractiveness of brands. This insight is true for both personal and business brands. A brand is the sum of...

Three (3) strategies for reprogramming your mindset for a more fruitful customer engagement

Past experience and negative expectations can serve as barriers between customer relations executives, or salespeople, and clients at contact points. But...

Three (3) strategies for reprogramming your mindset for a more fruitful customer relationship

Past experience and negative expectations can serve as barriers between customer relations executives, or salespeople, and clients at contact points. But it is possible...

Business meetings: Having your smartphone in sight reduces your cognitive capacity – Research

A research reported by business resource portal, Inc., shows that bringing your smartphone into a business meeting may significantly reduce your capacity to comprehend,...
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