Strategy

Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced by office frenzy, calls and strategy sessions. Some may say this sounds...

Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike against an ISIS stronghold in Northern Nigeria on Christmas...

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....

Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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Nigeria needs facts, reason and solidarity to overcome the Coronavirus – Pro. ‘Labode Popoola, VC UNIOSUN, enlightens public

The management of Osun State University today, 19th of March, held a sensitization campaign on the prevention against the spread of Coronavirus disease with...

COVID-19: Seven (7) actions prescribed by PWC to whittle down the effects on your business

No doubt the Coronavirus is crippling business activities. It is becoming worrying. Business value chain is being disrupted somehow as government and industry leaders...

Business and career advancement: How to maintain your leading edge

Business or career is a social and commercial exchange. The social aspect deals with the ability to work with, and through, people. The commercial side is...

How to build business and personal value with positive market implications

Value determines the relevance and attractiveness of brands. This insight is true for both personal and business brands. A brand is the sum of...

Three (3) strategies for reprogramming your mindset for a more fruitful customer engagement

Past experience and negative expectations can serve as barriers between customer relations executives, or salespeople, and clients at contact points. But...

Three (3) strategies for reprogramming your mindset for a more fruitful customer relationship

Past experience and negative expectations can serve as barriers between customer relations executives, or salespeople, and clients at contact points. But it is possible...
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