Strategy

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging and smart graphic designs are being consciously screened for credibility. It...

Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

The Science of Getting Rich – Wallace

To become rich, you have to make a conscious effort and follow certain natural laws. These are the...

The Financial Truths No One Tells You in Your First 2 Years of Entrepreneurship

By Hope Horner When I first started my business, I approached budgeting with the optimism of someone who hadn't...
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How to live intentionally to achieve business and life goals

If you are going to achieve anything worthwhile you have to live intentionally. This is because every purpose will demand a specific lifestyle. Maps...

Learn, adopt Steve Jobs’ ‘walking meetings’ strategy to connect employees and partners to your vision – Inc.

This article is for business leaders or entrepreneurs looking for better ways to help employees connect with their visions. The article was written...

Four (4) ways to balance your customer acquisition spend so you don’t give away your profit

Your first aim as a business is to generate customers. Next to it is to make enough profit or breakeven to sustain the business. But customer acquisition...

How to accelerate your organization’s growth through focus and positive energy

When the belief system within an organization is coherent and the energy of members is pulled and focused on an agreed objective, the...

Can people actually get rich by working long hours? Mike Bloomberg gets a ribbing

Billionaire and US presidential candidate, Mike Bloomberg, seemed to have drawn discontent with his recent 'how to get rich' advice. The founder of one...

How to save your business from decline

Forget it. In business there is no permanent advantage; neither is there assurances of continued revenue except the business regenerates and re-engineers to meet...
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