How to build business and personal value with positive market implications
Value determines the relevance and attractiveness of brands. This insight is true for both personal and business brands.
A brand is the sum of...
Three (3) strategies for reprogramming your mindset for a more fruitful customer engagement
Past experience and negative expectations can serve as barriers between customer relations executives, or salespeople, and clients at contact points. But...
Three (3) strategies for reprogramming your mindset for a more fruitful customer relationship
Past experience and negative expectations can serve as barriers between customer relations executives, or salespeople, and clients at contact points. But it is possible...
Business meetings: Having your smartphone in sight reduces your cognitive capacity – Research
A research reported by business resource portal, Inc., shows that bringing your smartphone into a business meeting may significantly reduce your capacity to comprehend,...
Competencies, not degrees! Survey shows shift in criteria for sourcing talent
A survey conducted in November 2019, in the US, by the Chamber of Commerce Foundation, shows a shift in how businesses recruit. Among...
Gov. Makinde deploys state marketing, pitches for investment in Oyo
States in Nigeria have lacked the marketing know-how for effective positioning; whereas this is necessary if they are ever going to become attractive investment...
