Strategy

Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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Two (2) ways to get buy-in for your idea

If you have ever tried to push an idea through a seat of intelligent colleagues, either in your own business or a business you...

Six (6) crisis management tips that will help your business emerge stronger when hit

Big and small businesses, even every mature person, hit crisis sometimes during their life-cycle. It is like piloting an aircraft on a cloudy day;...

Organized response to COVID-19: McKinsey teaches organizations how to build a network of teams

Giant consulting firm, McKinsey, says the COVID-19 outbreak possesses some characteristics of a 'landscape scale' crisis. It describes that as an unexpected chain of...

What you do obsessively between ages 13 and 18 is the thing you have the chance of being world class at – Bill Gates,...

Bill Gates, the founder of the world largest software company, Microsoft Inc, says every 'struggler', 'striver', and 'average Joe' is probably presently engaged in...

Nigeria needs facts, reason and solidarity to overcome the Coronavirus – Pro. ‘Labode Popoola, VC UNIOSUN, enlightens public

The management of Osun State University today, 19th of March, held a sensitization campaign on the prevention against the spread of Coronavirus disease with...

COVID-19: Seven (7) actions prescribed by PWC to whittle down the effects on your business

No doubt the Coronavirus is crippling business activities. It is becoming worrying. Business value chain is being disrupted somehow as government and industry leaders...
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