Strategy

Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced by office frenzy, calls and strategy sessions. Some may say this sounds...

Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike against an ISIS stronghold in Northern Nigeria on Christmas...

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....

Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...
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Business meetings: Having your smartphone in sight reduces your cognitive capacity – Research

A research reported by business resource portal, Inc., shows that bringing your smartphone into a business meeting may significantly reduce your capacity to comprehend,...

Competencies, not degrees! Survey shows shift in criteria for sourcing talent

A survey conducted in November 2019, in the US, by the Chamber of Commerce Foundation, shows a shift in how businesses recruit. Among...

Gov. Makinde deploys state marketing, pitches for investment in Oyo

States in Nigeria have lacked the marketing know-how for effective positioning; whereas this is necessary if they are ever going to become attractive investment...

Emotional intelligence & entrepreneurship: How to build restraint and compassion to survive

Entrepreneurship is a long term game. Emotional intelligence is crucial to playing that game well. Emotional Intelligence is the ability to express and control our feelings as...

How to live intentionally to achieve business and life goals

If you are going to achieve anything worthwhile you have to live intentionally. This is because every purpose will demand a specific lifestyle. Maps...

Learn, adopt Steve Jobs’ ‘walking meetings’ strategy to connect employees and partners to your vision – Inc.

This article is for business leaders or entrepreneurs looking for better ways to help employees connect with their visions. The article was written...
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