Strategy

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses yet. The year-on-year inflation rate was 18.02% in September 2025, a...

Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...

Three (3) ways to position for AI recommendations

Artificial intelligence is evolving fast as a tool for planning, reasoning and making decisions. I read about someone...

Product innovation or renovation? Your brand need, and three (3) ways to renovate

It is important to distinguish between brand innovation and brand renovation. Understanding the difference that exists between the...

Women Empowerment: Olam Agri celebrates 1,004 graduates of its baking academy

Olam Agri has been commended for its sustained investment in women’s economic empowerment as its Crown Flour Angels...
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Four (4) ways to balance your customer acquisition spend so you don’t give away your profit

Your first aim as a business is to generate customers. Next to it is to make enough profit or breakeven to sustain the business. But customer acquisition...

How to accelerate your organization’s growth through focus and positive energy

When the belief system within an organization is coherent and the energy of members is pulled and focused on an agreed objective, the...

Can people actually get rich by working long hours? Mike Bloomberg gets a ribbing

Billionaire and US presidential candidate, Mike Bloomberg, seemed to have drawn discontent with his recent 'how to get rich' advice. The founder of one...

How to save your business from decline

Forget it. In business there is no permanent advantage; neither is there assurances of continued revenue except the business regenerates and re-engineers to meet...

How to improve your negotiation skills for business success

Negotiation isn’t for only trained Intelligence Officers mandated to free a handful of hostages from the grips of some Oriental terrorist group. As well...

The loyalty economy: When customers leave, you have to replace them – Jack Brennan, Chairman Emeritus, Vanguard Group

Any business that seeks to fulfill its growth potential must learn how to keep customers. This is because continuous customer defection hurts the long...
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