Strategy

Building business Momentum: Three (3) ways to keep you going strong

When is the best time to prospect for new sales? A sales expert will tell you it is immediately after making a sale. Equally, a soccer coach will tell...

The Law of Productivity: Prioritise, Plan, Perform

A simple summary of all the scientific jargon behind Newton’s Law of Motion is that action generates momentum....

PROMOS: Three (3) Consumer Promos Driving Excitement in Q1

Marketers are hitting the dial already. Wise consumers are not hanging up the call. You know what the...

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

Are you familiar with the phrase ‘Unicorn to Zombies’? It is the common term used for describing startups...

Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced...
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Three (3) strategies for reprogramming your mindset for a more fruitful customer engagement

Past experience and negative expectations can serve as barriers between customer relations executives, or salespeople, and clients at contact points. But...

Three (3) strategies for reprogramming your mindset for a more fruitful customer relationship

Past experience and negative expectations can serve as barriers between customer relations executives, or salespeople, and clients at contact points. But it is possible...

Business meetings: Having your smartphone in sight reduces your cognitive capacity – Research

A research reported by business resource portal, Inc., shows that bringing your smartphone into a business meeting may significantly reduce your capacity to comprehend,...

Competencies, not degrees! Survey shows shift in criteria for sourcing talent

A survey conducted in November 2019, in the US, by the Chamber of Commerce Foundation, shows a shift in how businesses recruit. Among...

Gov. Makinde deploys state marketing, pitches for investment in Oyo

States in Nigeria have lacked the marketing know-how for effective positioning; whereas this is necessary if they are ever going to become attractive investment...

Emotional intelligence & entrepreneurship: How to build restraint and compassion to survive

Entrepreneurship is a long term game. Emotional intelligence is crucial to playing that game well. Emotional Intelligence is the ability to express and control our feelings as...
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