Strategy

Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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Business and career advancement: How to maintain your leading edge

Business or career is a social and commercial exchange. The social aspect deals with the ability to work with, and through, people. The commercial side is...

How to build business and personal value with positive market implications

Value determines the relevance and attractiveness of brands. This insight is true for both personal and business brands. A brand is the sum of...

Three (3) strategies for reprogramming your mindset for a more fruitful customer engagement

Past experience and negative expectations can serve as barriers between customer relations executives, or salespeople, and clients at contact points. But...

Three (3) strategies for reprogramming your mindset for a more fruitful customer relationship

Past experience and negative expectations can serve as barriers between customer relations executives, or salespeople, and clients at contact points. But it is possible...

Business meetings: Having your smartphone in sight reduces your cognitive capacity – Research

A research reported by business resource portal, Inc., shows that bringing your smartphone into a business meeting may significantly reduce your capacity to comprehend,...

Competencies, not degrees! Survey shows shift in criteria for sourcing talent

A survey conducted in November 2019, in the US, by the Chamber of Commerce Foundation, shows a shift in how businesses recruit. Among...
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