Strategy

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging and smart graphic designs are being consciously screened for credibility. It...

Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

The Science of Getting Rich – Wallace

To become rich, you have to make a conscious effort and follow certain natural laws. These are the...

The Financial Truths No One Tells You in Your First 2 Years of Entrepreneurship

By Hope Horner When I first started my business, I approached budgeting with the optimism of someone who hadn't...
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Managing Change: Put People ahead of Process – Adedapo Onafadeji, Managing Director, Kaizen Polymers

Learning how to align internal processes with change prospect is key to success.

Agriculture, key to Africa’s quest for continued growth and sustainability

Africa cannot achieve self-sufficiency in agriculture without engaging and building the capacity of its smallholder farmers. This was the submission of Venkataramani Srivathsan,...

Eight (8) ways to accelerate your personal growth

Consistent personal development is non-negotiable. It is the way we heat the ‘carbon’ lying within us in a bid to evolve into ‘precious diamond’...

Four (4) wild species that hold apt lessons for actualizing entrepreneurial dreams

Steve Jobs, the co-founder of Apple Inc., once remarked that entrepreneurship is ‘hard’, and except one has a passion for it every product dream...

The rule of 1%: Three (3) ways to drive progress in business and career

Striving to attain perfection at once could drain all your energy and get you discouraged where the desired results aren’t achieved fast enough. What...

Four (4) ways to boost your earning power

Workplace realities are changing and skills that once fetch fortune presently have tech alternatives. It is not surprising. Like the occurrences that invalidated the...
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