Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses
Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses yet. The year-on-year inflation rate was...
Three (3) strategies for avoiding lazy brand perception
When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be reminded that no product has a...
Three (3) ways to position for AI recommendations
Artificial intelligence is evolving fast as a tool for planning, reasoning and making decisions. I read about someone asking ChatGPT for clues on the...
Five Ways to release energy in your business team
All thriving businesses have energy flowing through the team structure. Employees are rejuvenated and optimistic, pretty much looking forward to being at work. The...
Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend
Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging and smart graphic designs are being...
Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships
The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality. Varying tiers comprising Nano, micro, macro...
