Strategy

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn and bored consumers back into the stores; get them to draw...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....

Planning for 2026? Three (3) strategy trends to incorporate into planning

The year 2025 is wrapping up. In less than 40 days, the last digit numbering the year would...

Three (3) ways to strategically define your business and keep being in business

As the lines between industries blur, only businesses that can accurately define what their product or service actually...

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses...
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The new rule of networking: Make friends, not contacts

Your network is your net-worth. But where there is no real mind connection between the protagonist and the other people in the...

New realities always demand new attitudes: How businesses Can learn from Mugabe and Uber ’17 crises

Reality is always in flux. Can you recall how you survived 10-15 years ago, when you had no mobile phones or a means of internet connectivity?...

4 market growth strategies that will put your business on the path to big wins

Continuous growth is critical to sustaining market presence. However, threat to business sustenance, if you like, call it business continuity, is real. But it...

2 Strategies for retaining customers in the 21st century

The 21st first century customers are spoilt for choice. The only way to keep them is to constantly excite them and innovate. That is...

MAD: The 3 best approaches to deploy when prospecting for customers

Your prospect has to be MAD to buy from you. That is true in almost all the cases. You may ask why? Market is a...

Strategies for removing the greatest block to sales growth

“Competition is intense”. “The economy is bad”. “Sales outlook isn’t encouraging”. “My clients don’t even care anymore”. You hear all kinds of things but you can...
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