Strategy

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the ever-changing noise of the market, and experimenting endlessly with copy that...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...

Nigeria’s Current Economic Climate: Five (5) Steps to Achieve Sustainable Growth

If you have seen recent news publications about the economy, you should understand why it is important to...

Investing in Lagos? State’s Focus on Infrastructure Incentivises Investment in Property

A new building rises. Gardens relocated or located. Old properties harvested, sold for 100 times the value. Empty...
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Google reveals 3 ways restaurant owners can drive patronage this festive season

Google analyses reveal that among top 'near me searches' on its platform, 'restaurants near me' comes top. The implication is that more people are...

Business leadership: 6 steps to follow if you want to rise to the top

Ingenuity. Character. Vision. Co-operation. Those words can be worth a billionaire dollar each, especially when you discover they make up the vital nutrients in the bloodstream of...

Business Growth: When looking to non-customers really makes sense!

Growth most times comes from any place but your comfort zones. You will be surprised so many people want to buy from your store,...

Participatory partnership: How to make your partners the womb that incubate your ideas

If you have ever tried to push an idea through a seat of intelligent colleagues, either in your own business or a business you...

Real Estate: RevolutionPlus organises Walk to drive awareness for yuletide promo

Real estate firm, RevolutionPlus is going on a 'Walk' to drive wider participation in its Christmas promo and celebrate years of stellar service...

Selling: How to link up with your prospects

Everyone is selling something - from those selling wares in the local marketplace, to non-for-profit organisations nudging a population to behave in a particular...
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