Strategy

Growth in Consumer Testimonial Campaigns: Three (3) Ways to Flow with Trend

Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging and smart graphic designs are being consciously screened for credibility. It...

Building brands beyond media influencers: Three (3) ways to build lasting connections, relationships

The urge to drive a brand or product through massive influencer spending continues to blind businesses to reality....

A Commitment to Excellence, Hard Work, Integrity, the Hallmark of Business – Bartholomew Egbochie

Bartholomew Egbochie is the CEO of ATCO Homes, a fast-rising Nigerian real estate company. Egbochie’s testimonials reveal exceptional...

The Science of Getting Rich – Wallace

To become rich, you have to make a conscious effort and follow certain natural laws. These are the...

The Financial Truths No One Tells You in Your First 2 Years of Entrepreneurship

By Hope Horner When I first started my business, I approached budgeting with the optimism of someone who hadn't...
spot_img

Be Unique & attractive: 3 strategies for building your personal brand

Have you ever asked yourself why some folks get all the attentions like the James Bond in a movie featuring everyone else? Well, it...

How Kylie Jenner turned fame into commercial opportunities: 3 marketing tips to learn from her

Kylie Jenner turned her fame on the Kardashians' reality TV show into e-merchandising opportunities. In the process, she arrived at wealth. Very few people...

World Quality Alliance preaches total quality Management as strategic tool for gaining market share

Organiser of the African Quality Conference, the World Quality Alliance, has advised Nigerian businesses to adopt total quality management (TQM) as a strategic lever...

WeWork and Adam Neumann: Is this a business Lesson on the dos and don’ts of leading as CEO?

In one month, coworking space company, WeWork, cut its valuation down from $47 billion to $10 billion. It also removed its eccentric Chief Executive...

Any business that is not leveraging technology is at a great disadvantage – Wole Shenbanjo

Wole Shenbanjo is the Chief Executive Officer (CEO) of ShenbeeTravels, a travel and tourism agency, located in Ikoyi area of Lagos.With experience in investment banking, enterprise...

Nigeria is filled with business opportunities for those with smart analytical mindset – Dr. Biodun Adedipe, topmost economist

Foremost economist and management consultant, Dr. 'Biodun Adedipe, said, this evening, that the Nigerian business landscape is loaded with opportunities begging to be taken....
spot_img