Strategy

Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited the hospital to see a doctor for an ailment that required...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...

2026: Four (4) Factors Shaping Consumer Demand Businesses Need to Focus On

If you are familiar with the local slang ‘Naija no dey carry last’, you should know a bit...
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Incubation: 5 strategies for conducting productive meetings at the work place

Most organisations do not draft strategies; in most cases, what they call strategy is a bunch of decisions fixed into a seductive phrase. Decisions don’t equal...

Business & career intelligence: critical keys for succeeding with people

Operating a business or building a career involves social and commercial exchange. The social aspect is concerned with the ability to work with...

Google reveals 3 ways restaurant owners can drive patronage this festive season

Google analyses reveal that among top 'near me searches' on its platform, 'restaurants near me' comes top. The implication is that more people are...

Business leadership: 6 steps to follow if you want to rise to the top

Ingenuity. Character. Vision. Co-operation. Those words can be worth a billionaire dollar each, especially when you discover they make up the vital nutrients in the bloodstream of...

Business Growth: When looking to non-customers really makes sense!

Growth most times comes from any place but your comfort zones. You will be surprised so many people want to buy from your store,...

Participatory partnership: How to make your partners the womb that incubate your ideas

If you have ever tried to push an idea through a seat of intelligent colleagues, either in your own business or a business you...
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