Strategy

Pedal-to-the-metal mentality: Four (4) ways to maintain team energy

Are you familiar with the phrase ‘Unicorn to Zombies’? It is the common term used for describing startups that experience a rapid shift from high valuation to closure. Based...

Three (3) ways to align creativity with consumer aspirations for a sales boom in 2026

It is 2026. Holiday pyjamas are clearly making way for shining blazers. Family gatherings recede for now, replaced...

Three (3) ways to prepare business for 2026

The United States carried out its first deadly strike against an ISIS stronghold in Northern Nigeria on Christmas...

Festive economy: three (3) ways to take advantage of frenzy

Seasonal festivities are strong tools in the hands of marketing psychologists. Their logic is simple: lure laid-back, work-worn...

Four (4) strategies for managing growth in mature markets

Promote. Advertise. Push more. Sell more. Do more. All business owners share an endless drive for market growth....
spot_img

Inability of SMEs to put together structure and bankable business plans make banks withhold credit – Tony Okpanachi, Development Bank’s chief

The Development Bank of Nigeria (DBN),an institution saddled with channeling resources to aid small businesses, has highlighted the key reasons commercial banks in the...

Selling your product or services successfully boils down to your ability to make people commit to you – Robert Adams, sales expert

Everyone is selling something. Therefore, selling is the greatest profession on earth. Acquiring or learning selling skills is a prerequisite for wealth. In this...

How to avoid making tenacious enemies at the place of work

You may not always determine how people treat you but you sure can shape people’s thought patterns towards you. What that requires is consciously managing your...

The new rule of networking: Make friends, not contacts

Your network is your net-worth. But where there is no real mind connection between the protagonist and the other people in the...

New realities always demand new attitudes: How businesses Can learn from Mugabe and Uber ’17 crises

Reality is always in flux. Can you recall how you survived 10-15 years ago, when you had no mobile phones or a means of internet connectivity?...

4 market growth strategies that will put your business on the path to big wins

Continuous growth is critical to sustaining market presence. However, threat to business sustenance, if you like, call it business continuity, is real. But it...
spot_img