Strategy

Solving Business Problems? Six (6) Steps for Using Issue Tree

If you own a business, I assume you are not unfamiliar with solving problems. Troubleshooting supply chain issues. Catering to customers who seem to want nothing to do with...

Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited...

Market Intelligence: Three (3) Keys for Effective Penetration in Nigeria

Nigeria has a large population and a thriving active segment. Recent data estimates put the country’s population at...

Three (3) ways to move from Identity Crisis to accurate positioning

Many businesses struggle to get positioning right. They keep tweaking benefits promoted by the competition, tuning into the...

Four (4) Ways to Build Brand Strength in Nigeria’s Competitive Market

Walking through most of the aisles usually separating the long shelves in many of Nigeria’s popular shopping outlets...
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See the 7 traits Harvard says most entrepreneurs share

If we do not have people who take risks and create jobs, the society will suffer, humanity will also lose touch with creation. But...

Africa is blessed with resources but its future lies in people – Hanan Morsy, Director at AfDB

How well Africa develops its workforce will determine how soon it eradicates poverty and takes its place among top economies. That was the submission...

Growth mindset: Admit you ‘re wrong from the outset, work hard to find the answer – Elon Musk advises entrepreneurs

The CEO of electric car manufacturer, Tesla, and space outfit, SpaceX, seems to have it all, but going by his admonition during a conference...

As consumers say they value what users say about products, PWC advices businesses to look beyond ROI

In its last global market report, global consulting firm, PWC, advised businesses to put more effort into improving how consumers interact with products and...

6 traits you must have to become a Business leader and sustain your role in the 21st century

The bedrock of national economic prosperity is entrepreneurial skills and business leadership. Meanwhile sustaining business leadership can be daunting. It requires the capacity to...

How investing in your customers can make the difference in a competitive market

The difference between very good brands and good brands can be traced to simple human traits – if you like call it brand personality. Check...
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