Strategy

Inflation rate easing, but operational challenges remain: Four (4) survival strategies for businesses

Nigeria’s inflation rate may have witnessed a decline, but the current level isn’t healthy for households and businesses yet. The year-on-year inflation rate was 18.02% in September 2025, a...

Three (3) strategies for avoiding lazy brand perception

When brands get lazy, less valuable product alternatives will become a strong competition. Every business needs to be...

Three (3) ways to position for AI recommendations

Artificial intelligence is evolving fast as a tool for planning, reasoning and making decisions. I read about someone...

Product innovation or renovation? Your brand need, and three (3) ways to renovate

It is important to distinguish between brand innovation and brand renovation. Understanding the difference that exists between the...

Women Empowerment: Olam Agri celebrates 1,004 graduates of its baking academy

Olam Agri has been commended for its sustained investment in women’s economic empowerment as its Crown Flour Angels...
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World Quality Alliance preaches total quality Management as strategic tool for gaining market share

Organiser of the African Quality Conference, the World Quality Alliance, has advised Nigerian businesses to adopt total quality management (TQM) as a strategic lever...

WeWork and Adam Neumann: Is this a business Lesson on the dos and don’ts of leading as CEO?

In one month, coworking space company, WeWork, cut its valuation down from $47 billion to $10 billion. It also removed its eccentric Chief Executive...

Any business that is not leveraging technology is at a great disadvantage – Wole Shenbanjo

Wole Shenbanjo is the Chief Executive Officer (CEO) of ShenbeeTravels, a travel and tourism agency, located in Ikoyi area of Lagos.With experience in investment banking, enterprise...

Nigeria is filled with business opportunities for those with smart analytical mindset – Dr. Biodun Adedipe, topmost economist

Foremost economist and management consultant, Dr. 'Biodun Adedipe, said, this evening, that the Nigerian business landscape is loaded with opportunities begging to be taken....

Can you guess where the next opportunity for market growth lies?

Business managers, including successful SMEs, will have to learn to create new categories to see further growth in an ever fragmenting and saturated market....

Here Are the Steps to Follow If Your Org Hits a Crisis that Put Its Reputation at Stake…

Big and small businesses or organisations, even every mature person, hit crisis sometimes in their lifecycle. It is like piloting an aircraft; you...
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