Consumers seem to be wary of being assaulted by ad claims that seem distant from reality. Brand messaging and smart graphic designs are being consciously screened for credibility. It...
Business managers, including successful SMEs, will have to learn to create new categories to see further growth in an ever fragmenting and saturated market....
The Chairman, Board of Directors, First Bank of Nigeria (FBN), Ibukun Awosika, has urged the younger generation to embrace entrepreneurship and maintain focus.Speaking...
David McCourt, an Irish-American entrepreneur, has charged entrepreneurs to rethink their current approach to business. He says the 21st century business landscape is...