3 ways to sustain your ‘hustle’ through micro-marketing
Micro-marketing involves selecting a market with a unique need to serve. The fragmentation of society and media has made this approach all too important....
Podcast: Another 21st Century marketing Tool?
One night 15 years ago journalist Ben Hammersley was on a deadline at the Guardian newspaper, writing a column on internet radio...
Be Unique & attractive: 3 strategies for building your personal brand
Have you ever asked yourself why some folks get all the attentions like the James Bond in a movie featuring everyone else? Well, it...
How Kylie Jenner turned fame into commercial opportunities: 3 marketing tips to learn from her
Kylie Jenner turned her fame on the Kardashians' reality TV show into e-merchandising opportunities. In the process, she arrived at wealth. Very few people...
World Quality Alliance preaches total quality Management as strategic tool for gaining market share
Organiser of the African Quality Conference, the World Quality Alliance, has advised Nigerian businesses to adopt total quality management (TQM) as a strategic lever...
WeWork and Adam Neumann: Is this a business Lesson on the dos and don’ts of leading as CEO?
In one month, coworking space company, WeWork, cut its valuation down from $47 billion to $10 billion. It also removed its eccentric Chief Executive...
