Strategy

“From Reform to Prosperity”: Tinubu Puts Nigerian Business at Centre of Next Economic Chapter

In his address marking Nigeria's 66th Independence anniversary on 1 October, President Bola Ahmed Tinubu, GCFR, declared that the country's central economic task has shifted from correcting its course...

No More Missing Pets or Luggage: Samsung Announces Rollout of SmartTag3 Tracking Devices

Samsung Electronics today announced the new Galaxy SmartTag3. This compact tracker combines a smaller, lighter design with longer-range...

‘Ember’ Race: Four (4) factors to watch out for next three months

Are you set for the end-of-the-year rush? You have put in the work; you deserve to cap the...

Solving Business Problems? Six (6) Steps for Using Issue Tree

If you own a business, I assume you are not unfamiliar with solving problems. Troubleshooting supply chain issues....

Is Your Brand Name Empowered? For Keys for Getting That Done

Do you know that consumers don’t buy products? They buy brands. Think about the last time you visited...
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How to avoid making tenacious enemies at the place of work

You may not always determine how people treat you but you sure can shape people’s thought patterns towards you. What that requires is consciously managing your...

The new rule of networking: Make friends, not contacts

Your network is your net-worth. But where there is no real mind connection between the protagonist and the other people in the...

New realities always demand new attitudes: How businesses Can learn from Mugabe and Uber ’17 crises

Reality is always in flux. Can you recall how you survived 10-15 years ago, when you had no mobile phones or a means of internet connectivity?...

4 market growth strategies that will put your business on the path to big wins

Continuous growth is critical to sustaining market presence. However, threat to business sustenance, if you like, call it business continuity, is real. But it...

2 Strategies for retaining customers in the 21st century

The 21st first century customers are spoilt for choice. The only way to keep them is to constantly excite them and innovate. That is...

MAD: The 3 best approaches to deploy when prospecting for customers

Your prospect has to be MAD to buy from you. That is true in almost all the cases. You may ask why? Market is a...
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